CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Introducing Our FREE New Marketing to Engineers® eBook Series—Part One: Marketing to Engineers® with Your Website. It’s no surprise that engineers have their quirks and preferences, some of which make them difficult to market to. And in this day in age, marketers are asked to do more than ever to get their message out! To help alleviate […]
In many respects, millennials are like their older, more experienced engineering colleagues: smart, hardworking, ambitious problem-solvers. But in other ways, millennials set themselves apart, and not just in the ways you may have read about previously. New research from IEEE GlobalSpec Media Solutions—“The Pulse of Engineering”—included exclusive analysis about millennials, which are generally considered born […]
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Of course, performance should never be left to chance. Every creative asset you […]
If you’ve ever spent time with a fisherman, you know just how willing they are to talk about fishing. How they can wax poetic about the techniques of their trade in intricate, seemingly endless, detail. It’s like that old saying goes: “Give a man a fish, and you feed him for a day. Teach a man to […]
Marketing automation is a powerful software tool that automates and syncs various efforts (campaign management, customer segmentation, and data analysis, to name a few) in order to obtain the best return on investment. And this is just what small marketing teams need in order to move beyond the manual and inconsistent processes that often bog […]
Building an engaging B2B marketing strategy doesn’t happen by accident. Knowing how and when to effectively interact with your audience requires careful research and planning. But the benefits are worth the investment of time and resources this might take. Increased engagement invites your audience into the experience of your brand, helping to establish the kind […]
