CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® annual seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Marketing to Engineers® 2020 Join CFE Media for a day of education on marketing to engineers on Monday, April 27, 2020, in downtown Chicago for the annual Marketing to Engineers® event. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. Results of a new Marketing to Engineers® study will also […]
Getting into the head of an engineer is a top-of-mind task for B2B marketers. Because the engineer’s mindset is different from other influencers in the buying process B2B practitioners often fail to grasp the engineering mentality. These misconceptions often lead to communication problems — and wasted marketing budgets. Getting into the head of an engineer […]
Since 2012, Marketing to Engineers® has become an industry leader in its namesake. Now, the brand has expanded from the annual live event and lunch and learns with the introduction of the Marketing to Engineers® Institute. The Marketing to Engineers® Institute is a brand-new online masterclass program offered by CFE Media and Technology. The program […]
If you were to guess the top challenge facing content marketers working in the manufacturing industry in 2020, you’d likely get it wrong. It’s not communicating complex ideas in a digestible way. Nor is it getting access to experts to explain these complicated concepts. The top challenge in manufacturing is one content marketers in many […]
While the adoption of the IoT has been slower than some may have expected, material handling is increasingly a focus. In fact, the Connected Warehouse is here — and getting stronger every day. The Internet of Things (IoT) is a popular topic throughout industrial America and for good reason. The Combined Annual Growth Rate (CAGR) […]