THIS IS YOUR EVENT! ENGINEERS THINK DIFFERENTLY. Here’s a gift for YOU this holiday season! Purchase your early bird ticket to the 2019 Marketing to Engineers® event in Chicago on 4/8/19. Early bird registration is only $299, but only until January 1st. REGISTER NOW! CFE Media is the world’s most foremost expert on how to market […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
A host of advances – like the internet of things, robotics, 3-D printing and data analytics – are converging in ways that will radically change both manufacturing. and marketing. What an exciting time to be in manufacturing. The Internet of Things, of course, is getting the most publicity. But a host of additional advances – […]
Clear return on investment (ROI) reporting within a marketing department has been almost as elusive as a unicorn in a forest, and almost as difficult as tracking the fabled Holy Grail! Marketing departments don’t provide detailed ROI statements! Or do they? On a weekly, if not daily, basis, marketing departments across all kinds of businesses […]
As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the copy on the ads […]
LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature. The rebuilding of LinkedIn company pages comes with a rebranding as well, now known simply as “LinkedIn Pages.” A series of new features will soon be rolled out to LinkedIn Pages designed to help businesses better communicate with their […]
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® annual seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to […]