CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
This survey—the eighth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include value of content sources, usage of social media, value of content types, and effective advertisements. […]
This survey—the seventh in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include trade show and industry event attendance, behavior, and expectations. Notable Insights Respondents attend four trade shows […]
This survey—the sixth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include content usage during each phase of the buying/specifying process, engaging with suppliers, successful advertisement tactics, […]
This survey—the fifth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include content consumption now compared to 5 years ago, successful advertisement details, using mobile devices for […]
In May and June 2015, CFE Media surveyed its collective audience of engineers about how they value supplier/vendor and trade publication websites as a content source. From previous studies, we know that engineers rely on various sources when making informed buying or specifying decisions, so for the Summer 2015 study we took a closer look […]
In February 2015, CFE Media surveyed its collective audience of engineers about how they value webcasts as a content type, as well as their general purchasing or specifying behavior. From previous studies, we know that engineers rely on various types of readily available content in order to make informed buying or specifying decisions, so for […]
