CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
This survey—the sixth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include content usage during each phase of the buying/specifying process, engaging with suppliers, successful advertisement tactics, […]
This survey—the fifth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include content consumption now compared to 5 years ago, successful advertisement details, using mobile devices for […]
In May and June 2015, CFE Media surveyed its collective audience of engineers about how they value supplier/vendor and trade publication websites as a content source. From previous studies, we know that engineers rely on various sources when making informed buying or specifying decisions, so for the Summer 2015 study we took a closer look […]
In February 2015, CFE Media surveyed its collective audience of engineers about how they value webcasts as a content type, as well as their general purchasing or specifying behavior. From previous studies, we know that engineers rely on various types of readily available content in order to make informed buying or specifying decisions, so for […]
Following the success of the first Marketing to Engineers® study released in May 2014, this latest study explores engineers’ preferences on specific content types, sources, and delivery methods. “Our first survey findings confirmed what experience had shown us for years—technical audiences have very distinct preferences and expectations when it comes to content marketing,” said Rebecca Geier, […]
Marketers in charge of targeting technical audiences are grappling with the shift toward online and content marketing and how to implement an approach that effectively engages an engineering audience. They need to understand the types of content engineers require to better perform in their jobs, and where, why and how they look for and use […]
