Podcasting is a key way to reach a niche audience. But starting one can be a challenge. We tackle the four big hurdles. “Everyone is in the media now. If you’ve published something online, you know what it is to create and spread ideas.” So said Seth Godin in 2013. He was referring to social…
DetailsDowners Grove, Ill. — Consulting-Specifying Engineer, a CFE Media and Technology publication, has announced the 2020 MEP Giants. The 100 engineering firms distinguished by this award are recognized in the August 2020 edition, highlighted online at www-csemag-com.cfestage.wpengine.com/giants and honored at a virtual awards event in October. The MEP Giants program, sponsored by Eaton, lists the top…
DetailsDOWNERS GROVE, ILL — CFE MEDIA AND TECHNOLOGY TO HOST VIRTUAL TRAINING DAY FOR ENGINEERS CFE Media and Technology will host a Virtual Training Day on August 19, 2020 as an alternative continuing education opportunity for engineers. In light of many industry event cancellations due to COVID-19, CFE wants to provide its engineering audience with…
DetailsGood news for engineering-minded B2B professionals: The fundamentals of writing can be reduced to a few simple algorithms. Moby Dick is bad writing. It may be one of the great works of American literature — I’ll grant you that. But I can tell you from firsthand experience that this book is a titanic failure of…
DetailsDowners Grove, ILL — CFE MEDIA AND TECHNOLOGY LLC CELEBRATES 10 YEAR ANNIVERSARY CFE Media and Technology LLC has reached an exciting milestone as the company celebrates 10 years of business as a content, technology, and education provider. The company was founded in 2010 by Jim Langhenry and Steve Rourke as a publisher of the…
DetailsIndustrial sales teams are working to adapt to a new norm. No trade shows, events or customer visits … all of this means little to no product demos or physical customer interactions. These elements are the lifeblood of B2B sales, at least in the industrial space. But this challenge is not new to B2B salespeople…
DetailsDowners Grove, Ill. — Consulting-Specifying Engineer has announced the recipients of the 2020 40 Under 40 award. This award is given annually to 40 nonresidential building industry professionals ages 40 and younger who stand out through an assortment of personal and professional aspects of their lives. To read a profile of each winner, visit www-csemag-com.cfestage.wpengine.com/40under40.…
DetailsTrade shows and large sales events are a weekly occurrence for some industries. For others, they’re spaced farther apart and more vital. Either way, they represent a massive and vital investment for many businesses. That’s why any kind of interruption in travel or scheduling can be pretty unnerving — and not just because of weather…
DetailsDowners Grove, ILL — CFE MEDIA AND TECHNOLOGY LLC LAUNCHES UPDATED GLOBAL SYSTEM INTEGRATOR DATABASE CFE Media and Technology LLC recently launched an updated version of the Global System Integrator Database. The Global System Integrator Database (GSI) is a quick and easy tool that educates end-users about system integrator capabilities, and connects users with the…
DetailsGetting into the head of an engineer is a top-of-mind task for B2B marketers who need to get their product designed into OEM equipment, integrated into a system or specified as a solution. Because the engineer’s mindset is different from other influencers in the buying process B2B practitioners often fail to grasp the engineering mentality.…
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