Forget “new normal” — this is new marketing. Focus on these key tactics to help your B2B marketing team adapt to emerging challenges and shifting expectations as a result of the coronavirus. The coronavirus. Flattening the curve. Social distancing. Until several months ago, these terms meant nothing to the average person. Now, you can’t turn[…]
News
Adapt & Thrive: B2B Marketing Tactics in the Age of COVID-19
By mburns Insights from Godfrey Sep 15, 2020
How the Trade Media is Adjusting to the “New Normal” of COVID-19: A Conversation with CFE Media
By mburns CFE Media and Technology Aug 31, 2020
CFE Media and Technology has provided engineers in manufacturing, commercial and industrial buildings and manufacturing control systems with the knowledge they need to improve their operational efficiency for the past 10 years. The company’s publishing brands include Consulting-Specifying Engineer, Control Engineering, Plant Engineering and Oil and Gas Engineering. We spoke with Matt Waddell, vice president of sales at CFE Media and Technology, who[…]
CFE Media and Technology Announces Virtual Training Week for Engineers
By mburns CFE Media and Technology, Press Releases Aug 31, 2020
Downers Grove, ILL — CFE MEDIA AND TECHNOLOGY ANNOUNCES VIRTUAL TRAINING WEEK FOR ENGINEERS CFE Media and Technology (CFE) has announced the launch of Virtual Training Week for Engineers during the week of Oct. 5, 2020. As a market leader in continuing education for engineers, CFE Media and Technology will bring together industry leaders, technical[…]
Podcasting is a key way to reach a niche audience. But starting one can be a challenge. We tackle the four big hurdles. “Everyone is in the media now. If you’ve published something online, you know what it is to create and spread ideas.” So said Seth Godin in 2013. He was referring to social[…]
Consulting-Specifying Engineer Announces the 2020 MEP Giants
By mburns Consulting-Specifying Engineer, Press Releases Aug 17, 2020
Downers Grove, Ill. — Consulting-Specifying Engineer, a CFE Media and Technology publication, has announced the 2020 MEP Giants. The 100 engineering firms distinguished by this award are recognized in the August 2020 edition, highlighted online at www.csemag.com/giants and honored at a virtual awards event in October. The MEP Giants program, sponsored by Eaton, lists the top[…]
CFE Media and Technology to Host Virtual Training Day for Engineers
By mburns CFE Media and Technology, Press Releases Aug 03, 2020
DOWNERS GROVE, ILL — CFE MEDIA AND TECHNOLOGY TO HOST VIRTUAL TRAINING DAY FOR ENGINEERS CFE Media and Technology will host a Virtual Training Day on August 19, 2020 as an alternative continuing education opportunity for engineers. In light of many industry event cancellations due to COVID-19, CFE wants to provide its engineering audience with[…]
Writing=Math: Why Smart B2B Engineers Don’t Have to Be Bad B2B Writers
By mburns Insights from Godfrey Jul 16, 2020
Good news for engineering-minded B2B professionals: The fundamentals of writing can be reduced to a few simple algorithms. Moby Dick is bad writing. It may be one of the great works of American literature — I’ll grant you that. But I can tell you from firsthand experience that this book is a titanic failure of[…]
CFE Media and Technology Celebrates 10 Year Anniversary
By mburns CFE Media and Technology, Press Releases Jun 17, 2020
Downers Grove, ILL — CFE MEDIA AND TECHNOLOGY LLC CELEBRATES 10 YEAR ANNIVERSARY CFE Media and Technology LLC has reached an exciting milestone as the company celebrates 10 years of business as a content, technology, and education provider. The company was founded in 2010 by Jim Langhenry and Steve Rourke as a publisher of the[…]
How B2B Marketers Can Help Industrial Sales Adapt to Remote Selling
By mburns Insights from Godfrey Jun 16, 2020
Industrial sales teams are working to adapt to a new norm. No trade shows, events or customer visits … all of this means little to no product demos or physical customer interactions. These elements are the lifeblood of B2B sales, at least in the industrial space. But this challenge is not new to B2B salespeople[…]
Consulting-Specifying Engineer Announces the 2020 40 Under 40 Winners
By mburns Consulting-Specifying Engineer, Press Releases May 14, 2020
Downers Grove, Ill. — Consulting-Specifying Engineer has announced the recipients of the 2020 40 Under 40 award. This award is given annually to 40 nonresidential building industry professionals ages 40 and younger who stand out through an assortment of personal and professional aspects of their lives. To read a profile of each winner, visit www.csemag.com/40under40.[…]