By Steve Graham, Director of Public Relations at Godfrey Marketing to complex industries is challenging — but influencers can help. Find out why you shouldn’t ignore this important segment of your audience. When talking about audiences in B2B industries, everyone immediately thinks of customers, prospects, end users and, in some cases, IT directors. Those are,[…]
News
Don’t Try Marketing To Complex Industries Without Influencers
By mburns Insights from Godfrey Apr 15, 2021
By Tyler Lowry, Marketing Technologist at Godfrey Data privacy laws are causing B2B marketers to look inward at zero- and first- party data strategies and to revisit more strategic ways to provide great digital experiences for customers. Why is data privacy such a “hot topic” right now? The topic of data privacy has been a[…]
Watch: Marketing to Engineers® Interview Series: In Conversation with Parin Mody, StratMg
By mburns Marketing to Engineers Feb 24, 2021
In this installment of the Marketing to Engineers® interview series, Patrick Lynch, Vice President of CFE Media and Technology, interviews Parin Mody, Managing Partner, Strat Marketing Group, as he discusses topics such as marketing automation, the future of marketing, the sales/marketing funnel, and what interested him in becoming a marketer.
CFE Media and Technology Announces Launch of New Brand: Industrial Cybersecurity Pulse
By mburns CFE Media and Technology, Press Releases Feb 22, 2021
DOWNERS GROVE, ILL — CFE MEDIA AND TECHNOLOGY ANNOUNCES LAUNCH OF NEW BRAND: INDUSTRIAL CYBERSECURITY PULSE CFE Media and Technology (CFE) launched a new brand and website called Industrial Cybersecurity Pulse (ICS Pulse) in January 2021 to serve IT/OT professionals working in industrial cybersecurity, particularly in manufacturing, energy and critical infrastructure. Primary content focus is[…]
Gary Cohen Joins CFE Media and Technology as Senior Editor and Project Manager
By mburns CFE Media and Technology, Press Releases Feb 19, 2021
DOWNERS GROVE, ILL—GARY COHEN JOINS CFE MEDIA AND TECHNOLOGY AS SENIOR EDITOR AND PROJECT MANAGER. Cohen brings with him more than 20 years of experience in publishing, and has worked with organizations such as Chicago Cubs Publications and Imagination Publishing. He holds a Bachelor of Arts in Psychology and a Bachelor of Science in Advertising[…]
CFE Media and Technology Launches Marketing to Engineers® Webcast and Video Interview Series
By mburns Marketing to Engineers, Press Releases Feb 16, 2021
DOWNERS GROVE, ILL—CFE MEDIA AND TECHNOLOGY LAUNCHES MARKETING TO ENGINEERS® WEBCAST AND VIDEO INTERVIEW SERIES In an effort to continue providing education on the latest trends in B2B marketing and marketing to engineers, CFE Media and Technology has launched a webcast and video interview series as an extension of their Marketing to Engineers® brand. The[…]
B2B Programmatic Advertising: Reach Your Complex Target Audiences
By mburns Insights from Godfrey Feb 11, 2021
By Seth Mariscal, Media Director at Godfrey Programmatic advertising now has the targeting capabilities you need to reach your elusive B2B audiences. Find out how it can help you market to complex B2B industries. There’s been a lot of talk recently about programmatic advertising in marketing to complex B2B industries. Not because it’s new, but[…]
CFE Media and Technology Partners with B2BMarketing.net
By mburns CFE Media and Technology, Press Releases Jan 15, 2021
Downers Grove, ILL—CFE MEDIA AND TECHNOLOGY PARTNERS WIH B2BMARKETIG.NET CFE Media and Technology (CFE) is proud to announce its partnership with B2BMarketing.net, a content provider based in London, England. Through this strategic partnership, B2B Marketing will provide content from its growing library that CFE will then share as part of an expansion to their Marketing[…]
Developing a multi-audience B2B marketing program in your complex industry doesn’t have to break the bank. These tips will help you reach all the players on the buying team. One of the most significant challenges we confront as we market to complex B2B industries is the sheer scope and diversity of the audience. It’s no[…]
Join us for an insider’s look at how our agency tech department navigated the pandemic and get tips on setting up your tech team for work-from-home success. Ever since this pandemic began in March, Godfrey employees have been working from home. And while the agency already had a strong foundation in place to support a[…]