Building an engaging B2B marketing strategy doesn’t happen by accident. Knowing how and when to effectively interact with your audience requires careful research and planning. But the benefits are worth the investment of time and resources this might take. Increased engagement invites your audience into the experience of your brand, helping to establish the kind […]
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Ask any content marketer about their strategy, and chances are, there’s a funnel involved. The visual is ubiquitous for both B2B and B2C brands in nearly every industry, and it’s no wonder; the funnel is a simple way to illustrate a much more complicated process of moving an audience from awareness to engagement to conversion. Yet, […]
SEO, or search engine optimization, seems to be an “unpredictable” or “magic” industry to some marketers. However, its elements are straightforward and built on solid ground. Once you know what kind of keywords your customers are looking for, you can start to play with it. In this blog, you’ll learn about the most important on-page […]
Over the last few years, we’ve seen a shift in the email deliverability landscape. Major mailbox providers, like Gmail, have incorporated subscriber engagement factors into their filtering algorithms, making the sorting process much more dynamic (and challenging to navigate). While retailers have been closely watching subscriber engagement as a key success metric for many years, […]
“Hyper-personalization.” “Hyper-connectivity.” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. While digital marketing through an ever-growing number of […]
How to measure ROI is a common question we get from our clients. The answer to this question can differ for each client based on their priority key performance indicators (KPIs), but a similar process can be followed to illustrate the value regardless of the industry you are in (lead generation, e-commerce, etc.). 5 Steps […]