As a supplier to the industry, developing productive relationships with customers and prospects has never been easier than it is today. It has also never come with more challenges. The easy bit: You have more access to content and means for communication than ever before. The hard bit: Your customers and prospects have more access […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Marketing to Engineers® 2020 Join CFE Media for a day of education on marketing to engineers on Monday, April 27, 2020, in downtown Chicago for the annual Marketing to Engineers® event. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. Results of a new Marketing to Engineers® study will also […]
Trade shows have been around for decades, and because of that, some marketers consider them passé and not an especially effective marketing tool. But smart B2B marketers know that live events are still one of their best marketing resources for making face-to-face connections and solidifying relationships with customers and prospects. Six Reasons to Believe: #1 […]
It seems quaint to recall the days when a voice-delivered email notification generated so much excitement and anticipation that someone hung a whole movie on it. Today, notifications get routinely ignored, funneled into spam folders or, worse, prompt feelings of existential ennui or overload. And yet, we just can’t quit email. Everybody uses it. Marketers […]
Here we share a few of the lessons we have learned that help set the foundation for successful global B2B marketing efforts. B2B Marketers are faced with plenty of challenges. When you add responsibilities for global marketing to the mix, complexity increases. At Godfrey, we have helped many companies tackle the difficult task of developing […]
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® annual seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the […]