Smart marketers know that generating leads requires a host of tools – webinars, email campaigns, white papers, and more. After all, effective marketing is never a one-size-fits-all strategy. They also know that not all leads are good leads, and not all good leads are necessarily ready to buy. So, keeping those top prospects engaged is […]
Marketing to Engineers®
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B2B marketers are struggling to develop the content they need for their content marketing programs. But we’d like to propose a technique that makes content creation more efficient. Content marketing has established itself as a key component for most marketing programs, both business-to-consumer and business-to-business—justifiably so. It’s based on some timeless marketing principles—giving something of […]
With the new year comes a host of new opportunities and initiatives. If you’re like me, you have a handful of dominoes and your job is to set them up in the best possible order to achieve success. Like many of our clients, Be Found Online (BFO) sets its budgets for annual initiatives and projects in […]
I recently spent several hours of a Sunday afternoon making homemade pasta, a remarkably messy activity that gave me a deep appreciation for the complexities hiding behind a simple strand of spaghetti. I had no idea there are multiple kinds of flour you can use in an almost infinite number of combinations, depending on the […]
Analytics show many visitors on your website. But that sizable traffic isn’t reflected in your conversions. What could be happening? Could the most important individual element – the call-to-action button – be the culprit? Perhaps. But you don’t need magic to make your visitors convert. You need to apply basic principles, test your results, and […]
People remove content when it stops adding to company goals. They fix content when it’s broken by redirecting content or repurposing it as new opportunities arise. One thing marketing teams and website owners overlook by assumption, however, is that stagnant content can re-perform to previous levels and set new peak performance standards. The definition I […]