Social media permeates people’s lives—at work as well as at home—like never before, and savvy marketers know that a sound social media strategy is a key element in a successful integrated marketing program. In this eBook, we’ll shed light on some of the ways engineers use social media and identify the best ways to connect […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
An e-book, a webinar, and a white paper are not content marketing. Ads are not content marketing. Social media posts are not content marketing. Marketing with content is not the same thing as content marketing. But what is the difference between content and content marketing? The answer is the publisher-like destination and the regular frequency of quality […]
What’s your favorite marketing blog? If you’re like your fellow marketers, your favorites offer succinct, clear, valuable, useful, and actionable articles. Those common themes came from the 50-plus responses received after we posed the question on the Content Marketing Institute’s Slack, Twitter, Facebook, and LinkedIn channels as well as a query on Help a Reporter Out. Nine blogs earned multiple nods (in […]
Marketing measurement and ROI. Heard of them? Yeah, I thought so. It’s kind of a thing right now. Without fail the most common question I get at workshops or advisory days with clients is “how are we going to show return on a content marketing investment?” That is the exact right question because content marketing […]
In July 2017, I wrote Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask. In it, I shared a stat from IBM’s THINK Marketing blog – “63% of consumers say they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant.” I think that thinking still […]
Call-to-action buttons are everywhere. Yep, just like that big ol’ blue one below. It’s cause they work better than text links. But did you know some buttons attract more clicks than others? Read the Full Article Here.