CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® annual seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Marketing to Engineers® 2020 Join CFE Media for a day of education on marketing to engineers on Monday, April 27, 2020, in downtown Chicago for the annual Marketing to Engineers® event. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. Results of a new Marketing to Engineers® study will also […]
Social media permeates people’s lives—at work as well as at home—like never before, and savvy marketers know that a sound social media strategy is a key element in a successful integrated marketing program. In this eBook, we’ll shed light on some of the ways engineers use social media and identify the best ways to connect […]
Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s one of those mantras you’ve heard being chanted again and again throughout every corner of the industry until you simply can’t help but accept it as truth. It really is […]
In introducing LinkedIn’s recent B2B marketing trends for the contrarian marketer series, Peter Weinberg shared an interesting thought about following trends too closely: “If your marketing strategy is based on consensus opinion — even if that consensus opinion is right — you’re destined to fail. If your competitors are doing exactly what you are doing, then you have no […]
Go into your next video planning session with an understanding of the elements involved in producing effective video content. Companies are doing more with video than ever. Our clients continue trying to keep up with the demand for video, and that comes with the challenge of understanding what’s involved in the production—and how much it […]