Save your spot while you still can! Join your peers and register for the 2018 Marketing to Engineers® event on Monday, April 16, in downtown Chicago. Click HERE to register, registration fee is $499. Event sponsored by: Hannover Messe USA. DON’T MISS OUT! Register today, and get better at marketing to engineers. The 2018 event will feature […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
WHAT ARE YOU WAITING FOR? The 2018 Marketing to Engineers® live event is coming up soon! Do you market to engineers? Last chance to register for the 2018 Marketing to Engineers® event on Monday, April 16, in Chicago! The 2018 event will feature industry experts presenting tips for successful integrated marketing campaigns, and the latest trends […]
When it comes to content marketing, one of the biggest pain points for a resource-strapped team is time. Time to write, time to design, time to schedule, time to learn, iterate and repeat; there is only so much that can be done and done well with only so many hands leading the charge. This is […]
Producing high-quality sales content is vital to fueling conversations later in the buying journey. But there is still room for improvement to measure sales content impact: nearly 20% of marketers have no sales content metrics in place at all. This infographic from Seismic highlights research from the company’s recent Sales Content ROI survey, and provides best practices […]
Marketing to Engineers®: Monday, April 16, 2018. Doors open at 9:30 a.m. 10:00 a.m. to 5:00 p.m.: Marketing to Engineers® Seminar – Lunch and beverages will be served 5:30 p.m.: Cocktails and Networking Location: Renaissance Chicago Downtown Hotel—1 West Upper Wacker Drive, Chicago, IL 60601 Summary: This is our annual one-day educational seminar all geared towards marketers […]
The rate at which marketers have moved towards an account-based marketing (ABM) model is quite surprising. I remember when ABM was the ultimate buzz word at the Marketing Nation Summit a couple years ago. Many of us were wondering ‘Will this thing stick?’ or ‘Is this just a fad that will go away by next year?’ But […]