The Marketing to Engineers® Trade Shows and Industry Events study—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include trade show and industry event attendance, behavior, and expectations. According to the study: The […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Licensed content, also referred to as “syndicated content” or “third-party content,” is an effective, strategic tool for your content marketing program. Here are five signs your marketing program would benefit from licensed content. 1. Your content marketing program needs more… well, content. 2. Your content hub is all about you. 3. Your engagement rate is […]
Create Better Emails—FREE Download: Marketing to Engineers® with Your Emails Ebook No one likes receiving unnecessary mail in their inbox, and engineers are no different. 61% of engineers say that the main reason they unsubscribe from an email is that it’s not helpful, relevant, or interesting.* Email campaigns are sometimes more complex than they seem, […]
Introducing Our FREE New Marketing to Engineers® eBook Series—Part One: Marketing to Engineers® with Your Website. It’s no surprise that engineers have their quirks and preferences, some of which make them difficult to market to. And in this day in age, marketers are asked to do more than ever to get their message out! To help alleviate […]
In many respects, millennials are like their older, more experienced engineering colleagues: smart, hardworking, ambitious problem-solvers. But in other ways, millennials set themselves apart, and not just in the ways you may have read about previously. New research from IEEE GlobalSpec Media Solutions—“The Pulse of Engineering”—included exclusive analysis about millennials, which are generally considered born […]
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Of course, performance should never be left to chance. Every creative asset you […]