The show must go on! CFE Media and Technology is offering an online alternative to our annual Marketing to Engineers® event, due to the recent outbreak of the COVID-19. In order to comply with the Center for Disease Control (CDC) guidelines, CFE Media and Technology made the difficult, but necessary decision in early March to postpone the live event. Now, you have the option to access the same great content that would have been experienced in-person, can now be viewed, on-demand on your computer or other smart device.
The following presentations will be available to view on Monday, April 27, 2020 at 9:00am CST, and are currently available for pre-registration:
Noise: Living and Leading When Nobody Can Focus
In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention.
In this keynote presentation from Charley Thornton, learn how to:
- Apply effective, real-world techniques to hone your focus and reduce interference
- Understand how modern technology can actually strengthen your focus if used correctly
- Avoid becoming a casualty of “weapons of mass distraction”
Marketing to Engineers in Your Sales Channel with Marketing Automation Software
Join Patrick Lynch, Vice President of CFE Technology and CFE Services, and gain insights from the last two Marketing to Engineers® research studies. Learn how engineers want to be marketed to with your sales channel and with your marketing automation software.
Togetherness: Aligning Sales and Marketing to Accelerate Growth
Growth in B2B is becoming harder. Digital disruption has created information inequality and fundamentally changed the buyer-seller relationship. Modern buyers are digitally driven, socially connected, mobile, and empowered with nearly unlimited access to information, people, and resources. They don’t care about your features and benefits.
To win in B2B today, your organization must provide an amazing customer experience (CX) that helps buyers clarify their business challenges, explore what solutions are the best fit for their unique business, and facilitate them navigating their internal decision-making process to achieve consensus. The only way to meet the increased demands of the modern buyer is for Sales and Marketing to join forces and create an aligned Revenue Engine, laser-targeted on creating value for target customers at every interaction.
In this presentation from Jeff Davis, attendees will leave with a better understanding of:
- How the modern buyer-seller relationship has changed
- The cost of Sales and Marketing misalignment to their organization
- How and why aligned teams significantly outperform their misaligned peers
- A strategic framework to approach alignment transformation
Do you know how engineers think? Marketing to Engineers is providing you the opportunity to hear from the engineers themselves regarding their marketing preferences. Hear from these experts.
Register for the virtual event here.