Crowd sourcing as a viable business model has existed for years. Lending Tree has done this for bank loans. Priceline has done it for discount travel. However, you’re a marketer and need to deploy marketing campaigns quickly, easily, and inexpensively with at least a somewhat reliable outcome. Is it possible to use the crowd as […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Last year I attended the Design West (now EE Live!) trade show in San Jose. The exhibit floor was packed with design engineers looking for new embedded technologies and solutions (attendance looked to be up from the previous year), however I was utterly astonished at the ways in which some exhibitors wasted their marketing dollars. Care to join […]
Top picks for international marketing events in 2014: February TFM&A (Technology For Marketing & Advertising) (February 25-26) – London, UK ContentTECH (February 26) – Virtual Event March The Big Rethink 2014 (March 18) – London, UK Ad-Tech (March 18-19) – Sydney, Australia Digital Cream London (March 26) – London, UK Social Media World Forum (March 31-April 1) – London, UK Content […]
If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. As we explain in our new ebook, Marketo Social Marketing: Launch Your Marketing to the Moon!, social marketing can help […]
Wait! Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. They seem excited, but you’re skeptical. Click Here to Read the Full Article.
Marketers, rejoice. You’ve made it through an intense Q4. Now, it’s time to start thinking about this year — and guess what? It’s never been more exciting to be a content-loving, metrics-driven marketer. The beauty of marketing is that it’s creative, community-focused, collaborative, and fun. Click Here to Read the Full Article.