It has been seven years since digital became social… and media changed forever. We all agree interruption as a marketing strategy is dead. But adland has largely failed to act on that consensus. It’s clear that valuable content will ultimately replace traditional ads. But the content marketing business has yet to seize — or even squarely face […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Online marketers have many options as they create and refine their web content strategy. Content Marketing Institute’s many contributors have offered a diverse range of ideas, tools, and guiding principles on how best to handle web content, including tips on how to achieve better conversions. Here are some of the best practices that they’ve shared: 1. […]
The essence of content marketing is creating valuable content to pull and convert customers toward a product or service. You’re informing, entertaining, and educating through engaging and optimized web content, eBooks, white papers, infographics, video, and blog posts so that they recognize, like, and trust your brand enough to do business with you. You already know […]
What is our favorite thing about the Content Marketing Institute? Our super-smart contributors! Over the next several weeks, they’ll weigh in on some questions about content marketing. This week, they answer, “What is the one thing you wish someone had told you about content marketing that you had to learn the hard way?” Click Here to […]
In our ongoing series, we’re helping B2B marketers overcome the challenges highlighted in our recent B2B Content Marketing: 2010 Benchamarks, Budgets and Trends. Most recently, our contributors are providing insights and examples to help you make the case for content marketing in your organization. Why is this so important? One of the most striking differences between […]
Look back, move forward is my Q4 mantra. This is the ideal time to look back at your 2013 marketing results and start planning to move forward for 2014. Start by considering what has gone well in your 2013 marketing plan and what could be improved. Are you pleased with the progress of your business […]