This newest survey—the seventh in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include trade show and industry event attendance, behavior, and expectations. The full study will be […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Self-healing supply chains. Cognitive manufacturing platforms. Sentient machines collaborating with workers. The Internet of Manufacturing. Even an anticipatory Internet of Lifecycle. Those are just a few of the elements released in Frost & Sullivan’s mind-blowing white paper, “Vision 2030: The Factory of the Future.” WELL BEYOND INTERNET OF THINGS The revolutionary changes outlined in the 26-page white paper […]
After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. As I review […]
Trying to find the optimal times and days for your social media posts can be a difficult challenge. It requires months of testing. You have to make an effort to post at different times each day for each social media account, while tediously recording your results. There are tools out there that make this process […]
I cannot tell you where 2017 went. I know that I added more things to my to-do list than I was able to cross off, and I’m pretty sure that I still have condiments in my refrigerator that expired in 2016. (Note to self: add “clean fridge” to my to-do list.) As we marketers wrap […]
It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always […]