The single most effective tactic is also the quickest and delivers the highest quality leads. The tactic to which I am referring is the webinar. I’m not talking about the all too common, boring, product focused webinar where one single person drones on for the first 10 minutes about his company, then drones on for […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
This survey—the sixth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include content usage during each phase of the buying/specifying process, engaging with suppliers, successful advertisement tactics, […]
It’s an annual conundrum for manufacturing companies. How do you make your content marketing program more engaging and results-oriented for the audience you’re most trying to reach, i.e., engineers and industrial buyers? According to a recent article on customerthink.com, you need to create content that engineers care about and trust. And who do engineers trust most? […]
Creating excellent content is the core of any inbound marketing strategy, but it’s much easier said than done. If you aren’t already overwhelmed by the amount of content you imagine you’re up against online, the actual data shows that the competition is probably worse than you expected. Sorry. In 2014, business analytics company Domo created […]
Maybe ‘hate’ is too strong. In a survey conducted by the Fournaise Group, they discovered that 80% of CEOs freely admit that they do not trust or are not very impressed with marketers and the work they accomplish. To add more salt to the wound, 90% of those same marketing hating CEOs do trust their […]
There is still time to register for the upcoming Marketing to Engineers® event! Prices Increase Sunday, March 26 at Midnight Join CFE Media for a day of education on marketing to engineers on Monday, April 3, 2017, in downtown Chicago. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. […]