Join CFE Media for a day of education on marketing to engineers on Monday, April 3, 2017, in downtown Chicago. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. The 2017 event will feature two engineers panels, a presentation on the latest Marketing to Engineers® study, as well […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the […]
All marketers want to evoke action from their target audience. We try, in our digital marketing and advertising, to deliver relevant content that causes our audiences to act. A lack of conversion often corresponds to a lack of relevant content. And lack of relevance is a result of failing to understand that audience’s interests and […]
“This year (2015), Amazon became the fastest company ever to reach $100 billion in annual sales.” This quote is the first line in the Amazon 2015 Annual Report. In January 2014, there were 20 million Amazon Prime members. In January 2015, there were nearly 60 million members. Amazon didn’t realize this kind of growth because […]
If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?” While you’re asking the marketing automation vs. analytics question, don’t forget your sales or […]
The recent gathering of global movers and shakers at the World Economic Forum in Davos, Switzerland, met under the overall theme of “Mastering the Fourth Industrial Revolution.” The “Fourth Industrial Revolution” is the term used in Davos to describe the fundamental changes underway in today’s global manufacturing technologies and the broader world of digital technology. As B2B […]