A few months ago, one of my colleagues blogged about a study on engineers’ use of social media. Interestingly, the data indicated engineers continue to rely on traditional resources such as trade publications, supplier websites, case histories and white papers for their information ahead of social media. In one perspective, that’s good news for marketers […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the engineering […]
As we here at NewsCred celebrate our 10th anniversary, I wanted to take a look back at a decade of evolving our product into the content marketing platform it is today. But before we dive in, there’s an important definition that we need to get straight: the idea of the “pivot.” The word evokes a vision of coming […]
With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Though manufacturers have been slower than those in other industries to adopt the practice of content marketing, CMI’s annual survey a year ago indicated a breakthrough: 59% said their organization’s overall approach to content marketing was more successful compared with […]
Content marketing has been moving at the speed of light in recent years. Why? Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. The advent of the internet and social media has a lot to do with this. These […]
Now that we’re officially in the performance era of content marketing, we have the ability to create incredible content and tie it back to real business results. As the SEO Lead for NewsCred’s analytics team, driving performance and measuring the business impact is paramount for me. Content marketing has shifted from simply writing blog posts to launching full-scale, multi-channel marketing […]