This Marketing to Engineers® Research covers the following: Buy/Specify Journey: Content Needs & Preferences Social Media Preferences: Channels for Work-Related Content Inbound Marketing: Email Frequency & Relevancy Content Valuation: Valuable Content Types & Sources Content Consumption: How Much, How Often, & When Buy/Specify Journey: Stakeholders, Engagement, & Criteria Lead Generation & Advertising: Content Assets, Privacy […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
This survey—the fifth in the Marketing to Engineers® series—was designed to target the average engineer in order to learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include content usage during each phase of the buying/specifying process, engaging with suppliers, successful advertisement […]
At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts? By far the most consistent answer I receive is “to generate leads and sales of our existing products.” While this is an important goal to have in any content marketing strategy, we often […]
Registration has closed. If you would like to attend please contact Kristen Nimmo at firstname.lastname@example.org. Join CFE Media for a day of education on marketing to engineers on Monday, April 3, 2017, in downtown Chicago. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. The 2017 event will […]
There’s been a great deal written about social media use in B2B, especially among engineers. A new study from IEEE Engineering360 attempts to shed new light on the subject. The conclusions are by no means clear. It shows that engineers still spend little time on social media at work. In fact, 62% report spending less than an […]
Near the end of last year, I started coming across more and more articles discussing the use of latent semantic index (LSI) keywords when optimizing content for search engines. While the process of latent semantic analysis has been around for a couple of decades, Google has only recently started incorporating LSI keywords into its algorithm. Here, I’ll […]