If you were to guess the top challenge facing content marketers working in the manufacturing industry in 2020, you’d likely get it wrong.
It’s not communicating complex ideas in a digestible way. Nor is it getting access to experts to explain these complicated concepts.
The top challenge in manufacturing is one content marketers in many industries share: overcoming the traditional marketing-and-sales mindset.
More than half (55%) of manufacturing marketers named this the top challenge for 2020, up from 50% in 2019. That’s one of the findings in today’s release of Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends, sponsored by IEEE GlobalSpec.
55% of #manufacturing marketers say top challenge is traditional marketing-and-sales mindset via @CMIContent. 2020 #originalresearch.