Lead Generation in 2016: Leveraging Marketing Automation & Content

Original Air Date: Thursday, February 4, 2016 at 11 a.m. PT /1 p.m. CT/2 p.m. ET

Join Steve Krull of Be Found Online as he discusses market trends in Marketing Automation & Lead Generation. Steve will share an evolving view of the Lead Generation ecosystem with ideas and best practices on how you can take advantage. Whether you are a Marketer who already owns or are considering a Marketing Automation investment, this session will help you focus on building a Lead Generation Ecosystem that leverages the platform, landing pages, social advertising and compelling content to attract new Marketing contacts and Sales leads.

Patrick Lynch, Director of Content Marketing Solutions, CFE Media will also discuss the results of the latest Marketing to Engineers® research. This survey—the fourth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include supplier/vendor and trade publication websites as valuable sources for information pertaining to purchasing or specifying engineering products, technologies, and services.

We asked a series of questions on these topics in a recent survey, and heard from over 900 engineering related professionals who shared their opinions and insights. From previous studies, we know that engineers rely on various sources when making informed buying or specifying decisions, so for this study we took a closer look at two specific information sources (supplier/vendor and trade publication websites) used by engineers.

Join this webcast to discover key findings and answer questions that will help you better market to engineers.


Steve Krull, Founder and CEO, Be Found Online

  • In 2009, Steve Krull partnered with Dan Golden to launch BFO (Be Found Online). As a bootstrapped start-up, he often wore as many hats as he could find. Now that the agency has grown, Steve’s responsibilities have shifted to providing support for broader agency initiatives, clients and staff. Steve has pulled inspiration from this broader oversight to develop BFO’s complete online lead generation solution, which cost effectively packages expertise from content marketing, paid search, email marketing, and marketing automation. When he is not working, Steve enjoys time with family, coaching little league, and cycling. As the parent of a child with autism, he also gives his time freely to a variety of autism related causes.

Patrick Lynch, Director of Content Marketing Solutions, CFE Media

  • As Director of Content Marketing Solutions, Lynch strives to collaborate with CFE Media’s marketing partners to help them build successful content marketing campaigns for targeted engineering audiences. Using Marketing to Engineers® research and ContentStream® content, solutions are built on proprietary insight and professionally developed content from CFE Media brands and content partners. By focusing the content on the manufacturing, commercial construction, and industrial automation markets, the content marketing solutions Lynch provides help those companies trying to target the consulting engineer, plant engineer, and controls engineer.

Sponsored by: CFE Media and Be Found Online