In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs.
A lot has changed in the past 10 years.
But one thing that hasn’t?
You don’t need to sweat every ranking factor.
Some variables carry much more weight than others.
If you just focus on the essentials, you can still crush it in 2019. This post will delve into what those factors are and what is involved to optimize for each.