According to the 2017 Content Preferences Survey Report from Demand Gen about b-to-b buying behavior, 87% of buyers give more credence to industry influencer content from trusted sources. One of the biggest challenges for b-to-b marketers is sourcing content that properly diversifies their content portfolio; not all content is created equal because all consumers want a mix of content to support their decision. Download the full survey report.
Source: 2017 Content Preferences Survey Report from Demand Gen
If you want to learn more about what types of content engineers want from suppliers to support their purchase decisions, contact have CFE Media & CFE Technology to review key slides from Marketing to Engineers® research studies.