According to the 2018 Manufacturing Content Marketing Trends—North America from Content Marketing Institute & Marketing Profs, 76% of b-to-b marketers consider their organizations content marketing maturity level at adolescent, young, or first steps. The primary challenge for b-to-b marketers remains creating engaging & educational content for engineers and then strategically using that content during the right stages of the buyer’s journey.

Source: 2018 Manufacturing Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs

If you struggle with identifying the right type of content for each stage of your buyer’s journey, have CFE Media & CFE Technology map out your buyer’s journey, and identify what content should be used for which types of engineers free of charge.