According to Content Marketing Institute’s blog post titled “Hacking Your Buyer Personas: The Only 3 Question You Need to Ask”, marketers should be thinking about the answers to the following questions:
1 – What is the first thing my customer thinks about in the morning?
2 – What is the last thing my customer thinks about at night?
3 – Why?
63% of consumers would think more positively about a brand if it gave them valuable #content via @RaptMedia. Read the full article here.
Based on more than 6,500 engineers responding to research studies for Marketing to Engineers®, we have the answers for what drives engineer’s decisions during work-related decisions.
Source: CFE Media and Technology’s Marketing to Engineers® Research