Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. Too often, some companies optimize a website page and never adjust it.
Though 61% of marketers in a 2017 HubSpot study say increasing organic visibility is their highest inbound marketing priority, they don’t always follow through.
You can tell they don’t fully embrace an SEO strategy any time:
- SEO page titles lack a keyword focus.
- SEO page titles merely mimic the content headers.
- Page URLs are a mile long.
- Nothing is ever modified (take a quick look with the Wayback Machine, a popular archive of more than 300 billion web pages).
Now is a good time to take a closer look at SEO marketing data because search is getting worse for all types of B2B and B2C businesses.