SEO, or search engine optimization, seems to be an “unpredictable” or “magic” industry to some marketers. However, its elements are straightforward and built on solid ground. Once you know what kind of keywords your customers are looking for, you can start to play with it.
In this blog, you’ll learn about the most important on-page SEO elements and how to apply them to your marketing strategy.
The content of the page, therefore, its copy, is the most critical part of SEO. Keep that in mind before you start working on more technical stuff. There is no exact formula for how many keywords and in what density to put them into the text. You’ll likely find guides online that tell you otherwise, but in most cases, these formulas don’t make any sense. I recommend you ignore any rules you read and write naturally for your users.