Print Is Still Big Business in Magazine Media

Far from dead, print continues to be a critically important product for publishers.

The last decade has seen massive shifts in magazine media, in part due to digital publishing  startups that are competing by creating innovative (and cheap) products that aim to stay a step ahead of ongoing disruptive forces. Worse, the rise and scale of the duopoly has left most publishers fighting for virtual table scraps.

Many content producers responded aggressively with a (often ill-advised) “pivot to video,” while others are leaning more on social channels, where the rules continue to change. Still, despite the perception by some that print is dying and digital is the only way to survive and thrive, there are publishers who still recognize value in print.

After all, print continues to generate the largest chunk of revenue for most legacy publishers.

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