Patrick Lynch, Vice President of CFE Technology to Speak at Content Marketing World 2019

Content Marketing World 2019 – Publishing Forum: How Publishers Use Content Marketing to Monetize Their Audiences

Christoph Trappe (Chief Content Officer, AC Business Media)
Patrick Lynch (Vice President, CFE Technology)
Jeff Herrmann (CEO, The Business Journal)
Location: Room 4
Date: Friday, September 6
Time: 10:00am – 3:00pm
Pass Type: All Access, Industry Forum/Summit, Main Conference Plus – Get your pass now!
Session Type: Industry Forum
Audience Level: All

Content marketing techniques are a natural extension to growing and engaging the audiences you already have. Content marketing is more than launching a blog, writing social posts, and sharing stories. It can and should be a strategic part of your business plan as a publisher as well.

In this interactive workshop you’ll learn how to:

  • Use personas in publishing
  • Grow audiences through rapid-response news coverage and SEO best practices
  • Drive the Create Once, Publish Everywhere distribution method
  • Monetize your audiences in new ways

FULL AGENDA:
10:00-11:00am – How to Use Content Marketing to Drive Your Editorial Team Performance – Christoph Trappe
11:00-12:00pm – Case Study: How CFE Media & Technology Combines Content Strategy, Audience Knowledge, and Marketing Technologies to Grow Content Marketing Revenue – Patrick Lynch
12:00-1:00 – Lunch
1:00-2:00 – Revenue Diversification Strategies: “Atomize to Monetize” and “Educate to Dominate” – Jeff Herrmann
2:00-2:15- Break
2:15-3:00 – Panel and Wrap-Up

TAKEAWAY: 
In this interactive workshop you’ll learn how to:

  • Use personas in publishing
  • Grow audiences through rapid-response news coverage and SEO best practices
  • Drive the Create Once, Publish Everywhere distribution method
  • Monetize your audiences in new ways

Click here for more information on Content Marketing World 2019.