Getting into the head of an engineer is a top-of-mind task for B2B marketers who need to get their product designed into OEM equipment, integrated into a system or specified as a solution. Because the engineer’s mindset is different from other influencers in the buying process B2B practitioners often fail to grasp the engineering mentality.[…]
News
Understanding the Mind of the Engineer: Six Major Misconceptions Revealed
By mburns Insights from Godfrey Apr 20, 2020
Recessions have been fueled by underconsumption, wrote author Nariman K. Dhalla. Caution snowballs as inventories build up, production is reduced, and workers are laid off. “The most suitable way to get out of this vicious circle is to go to the source and stimulate demand for goods and services,” wrote Dhalla. “To accomplish this task,[…]
CFE Media and Technology Offers Virtual Marketing to Engineers® In Lieu of Live Event
By mburns Marketing to Engineers Mar 31, 2020
The show must go on! CFE Media and Technology is offering an online alternative to our annual Marketing to Engineers® event, due to the recent outbreak of the COVID-19. In order to comply with the Center for Disease Control (CDC) guidelines, CFE Media and Technology made the difficult, but necessary decision in early March to[…]
CFE Media and Technology Launches New Products in Light of COVID-19 Outbreak
By mburns CFE Media and Technology Mar 31, 2020
In light of the recent outbreak of COVID-19, CFE Media and Technology has introduced two new products in order to keep our engineering audience up-to-date and allow our clients the opportunity to showcase their products. The COVID-19 Weekly Update newsletter is sent to all four CFE Media and Technology magazine brands: Control Engineering, Consulting-Specifying Engineer,[…]
CFE Media and Technology Launches New Corporate Website
By mburns CFE Media and Technology, Press Releases Mar 18, 2020
Downers Grove, IL — CFE MEDIA AND TECHNOLOGY LLC ANNOUNCES THE LAUNCH OF THE NEW CORPORATE WEBSITE CFE Media and Technology (CFE) recently launched their redesigned corporate website! The new corporate website was designed specifically with the marketer in mind. The company revamped not only the look, but the navigation and content presentation to give marketers[…]
Marketing to Engineers® 2020 Postponed Due to COVID-19 Outbreak
By mburns Marketing to Engineers Mar 17, 2020
With the recent news associated with COVID-19 (i.e. Coronavirus), CFE Media and Technology (CFE) regrets to inform that the 2020 Marketing to Engineers® event on April 27 in Chicago has been postponed. For everyone’s health and safety, as well as to practice the recommended social distancing, CFE has made the difficult but necessary decision to[…]
Marketing to Engineers® 2020 Engineer Panelists Announced
By mburns Marketing to Engineers Feb 03, 2020
Do you know how engineers think? The Marketing to Engineers® event will provide attendees the opportunity to ask questions of engineers during our engineering panel! Hear from these experts….. Tim Zelazny, RA, LEED AP, WELL AP, CPHC, BECxP Tim Zelazny is an Envelope & Healthy Buildings Specialist at ESD. His passion is sustainability and has worked on the world’s[…]
Marketing to Engineers® 2020 Keynote Speaker Announced
By mburns Marketing to Engineers Jan 30, 2020
CFE Media & Technology has announced the keynote speaker for the 2020 Marketing to Engineers® event. CHARLEY THORNTON is a passionate storyteller and musician who is fascinated by what people hear (or don’t hear) and what moves them to action (or inaction). He teaches leaders – both corporate and military – to communicate more effectively so their words inspire people to[…]
Marketing to Engineers® Brand Expands with Addition of Marketing to Engineers® Institute
By mburns Marketing to Engineers Nov 15, 2019
Since 2012, Marketing to Engineers® has become an industry leader in its namesake. Now, the brand has expanded from the annual live event and lunch and learns with the introduction of the Marketing to Engineers® Institute. The Marketing to Engineers® Institute is a brand-new online masterclass program offered by CFE Media and Technology. The program provides users with[…]
Consulting-Specifying Engineer Announces the 2019 MEP Giants
By mburns Consulting-Specifying Engineer, Media, Press Releases Aug 13, 2019
Downers Grove, Ill. — Consulting-Specifying Engineer, a CFE Media publication, has announced the 2019 MEP Giants. The 100 engineering firms distinguished by this award are recognized in the August 2019 edition, highlighted online at www.csemag.com/giants and honored at a dinner and networking awards event in Chicago in October. The MEP Giants program, sponsored by Eaton, lists the top mechanical, electrical, plumbing (MEP) and fire[…]