DOWNERS GROVE, ILL—GARY COHEN JOINS CFE MEDIA AND TECHNOLOGY AS SENIOR EDITOR AND PROJECT MANAGER. Cohen brings with him more than 20 years of experience in publishing, and has worked with organizations such as Chicago Cubs Publications and Imagination Publishing. He holds a Bachelor of Arts in Psychology and a Bachelor of Science in Advertising[…]
News
Gary Cohen Joins CFE Media and Technology as Senior Editor and Project Manager
By mburns CFE Media and Technology, Press Releases Feb 19, 2021
CFE Media and Technology Launches Marketing to Engineers® Webcast and Video Interview Series
By mburns Marketing to Engineers, Press Releases Feb 16, 2021
DOWNERS GROVE, ILL—CFE MEDIA AND TECHNOLOGY LAUNCHES MARKETING TO ENGINEERS® WEBCAST AND VIDEO INTERVIEW SERIES In an effort to continue providing education on the latest trends in B2B marketing and marketing to engineers, CFE Media and Technology has launched a webcast and video interview series as an extension of their Marketing to Engineers® brand. The[…]
B2B Programmatic Advertising: Reach Your Complex Target Audiences
By mburns Insights from Godfrey Feb 11, 2021
By Seth Mariscal, Media Director at Godfrey Programmatic advertising now has the targeting capabilities you need to reach your elusive B2B audiences. Find out how it can help you market to complex B2B industries. There’s been a lot of talk recently about programmatic advertising in marketing to complex B2B industries. Not because it’s new, but[…]
CFE Media and Technology Partners with B2BMarketing.net
By mburns CFE Media and Technology, Press Releases Jan 15, 2021
Downers Grove, ILL—CFE MEDIA AND TECHNOLOGY PARTNERS WIH B2BMARKETIG.NET CFE Media and Technology (CFE) is proud to announce its partnership with B2BMarketing.net, a content provider based in London, England. Through this strategic partnership, B2B Marketing will provide content from its growing library that CFE will then share as part of an expansion to their Marketing[…]
Developing a multi-audience B2B marketing program in your complex industry doesn’t have to break the bank. These tips will help you reach all the players on the buying team. One of the most significant challenges we confront as we market to complex B2B industries is the sheer scope and diversity of the audience. It’s no[…]
Join us for an insider’s look at how our agency tech department navigated the pandemic and get tips on setting up your tech team for work-from-home success. Ever since this pandemic began in March, Godfrey employees have been working from home. And while the agency already had a strong foundation in place to support a[…]
More than 75% have been “significantly” or “moderately” affected by the global pandemic, economy and other issues. Let’s face it: It’s been a tough year. A very tough year. As a marketing communication professional, you’ve had to adjust to a global pandemic, a depressed economy, rampant social injustice and a historic — if not controversial[…]
CFE Media and Technology Expands Virtual Training Week Program
By mburns CFE Media and Technology, Press Releases Oct 22, 2020
Downers Grove, ILL — CFE MEDIA AND TECHNOLOGY EXPANDS VIRTUAL TRAINING WEEK PROGRAM During the week of October 5-9, 2020, CFE Media and Technology (CFE) hosted the inaugural Virtual Training Week for Engineers. The week was designed to provide engineers with continuing education credit hours, which, based on results of proprietary research conducted by CFE,[…]
Taking your in-person event online? Consider these factors when planning a virtual event. In our current situation (read: global pandemic), in-person conferences, trade shows and meetings have taken a huge hit. Rescheduling events is tricky; quarantine, travel restrictions and the uncertainty around the reopening of cities present unique challenges. Some businesses are choosing to cancel[…]
Adapt & Thrive: B2B Marketing Tactics in the Age of COVID-19
By mburns Insights from Godfrey Sep 15, 2020
Forget “new normal” — this is new marketing. Focus on these key tactics to help your B2B marketing team adapt to emerging challenges and shifting expectations as a result of the coronavirus. The coronavirus. Flattening the curve. Social distancing. Until several months ago, these terms meant nothing to the average person. Now, you can’t turn[…]