Industrial sales teams are working to adapt to a new norm. No trade shows, events or customer visits … all of this means little to no product demos or physical customer interactions. These elements are the lifeblood of B2B sales, at least in the industrial space. But this challenge is not new to B2B salespeople[…]
News
How B2B Marketers Can Help Industrial Sales Adapt to Remote Selling
By mburns Insights from Godfrey Jun 16, 2020
Consulting-Specifying Engineer Announces the 2020 40 Under 40 Winners
By mburns Consulting-Specifying Engineer, Press Releases May 14, 2020
Downers Grove, Ill. — Consulting-Specifying Engineer has announced the recipients of the 2020 40 Under 40 award. This award is given annually to 40 nonresidential building industry professionals ages 40 and younger who stand out through an assortment of personal and professional aspects of their lives. To read a profile of each winner, visit www.csemag.com/40under40.[…]
Coronavirus Event Cancellations: How to Maximize Trade Show Investments
By mburns Insights from Godfrey May 14, 2020
Trade shows and large sales events are a weekly occurrence for some industries. For others, they’re spaced farther apart and more vital. Either way, they represent a massive and vital investment for many businesses. That’s why any kind of interruption in travel or scheduling can be pretty unnerving — and not just because of weather[…]
CFE Media and Technology LLC Launches Updated Global System Integrator Database
By mburns CFE Media and Technology, Press Releases May 11, 2020
Downers Grove, ILL — CFE MEDIA AND TECHNOLOGY LLC LAUNCHES UPDATED GLOBAL SYSTEM INTEGRATOR DATABASE CFE Media and Technology LLC recently launched an updated version of the Global System Integrator Database. The Global System Integrator Database (GSI) is a quick and easy tool that educates end-users about system integrator capabilities, and connects users with the[…]
Understanding the Mind of the Engineer: Six Major Misconceptions Revealed
By mburns Insights from Godfrey Apr 20, 2020
Getting into the head of an engineer is a top-of-mind task for B2B marketers who need to get their product designed into OEM equipment, integrated into a system or specified as a solution. Because the engineer’s mindset is different from other influencers in the buying process B2B practitioners often fail to grasp the engineering mentality.[…]
Recessions have been fueled by underconsumption, wrote author Nariman K. Dhalla. Caution snowballs as inventories build up, production is reduced, and workers are laid off. “The most suitable way to get out of this vicious circle is to go to the source and stimulate demand for goods and services,” wrote Dhalla. “To accomplish this task,[…]
CFE Media and Technology Offers Virtual Marketing to Engineers® In Lieu of Live Event
By mburns Marketing to Engineers Mar 31, 2020
The show must go on! CFE Media and Technology is offering an online alternative to our annual Marketing to Engineers® event, due to the recent outbreak of the COVID-19. In order to comply with the Center for Disease Control (CDC) guidelines, CFE Media and Technology made the difficult, but necessary decision in early March to[…]
CFE Media and Technology Launches New Products in Light of COVID-19 Outbreak
By mburns CFE Media and Technology Mar 31, 2020
In light of the recent outbreak of COVID-19, CFE Media and Technology has introduced two new products in order to keep our engineering audience up-to-date and allow our clients the opportunity to showcase their products. The COVID-19 Weekly Update newsletter is sent to all four CFE Media and Technology magazine brands: Control Engineering, Consulting-Specifying Engineer,[…]
CFE Media and Technology Launches New Corporate Website
By mburns CFE Media and Technology, Press Releases Mar 18, 2020
Downers Grove, IL — CFE MEDIA AND TECHNOLOGY LLC ANNOUNCES THE LAUNCH OF THE NEW CORPORATE WEBSITE CFE Media and Technology (CFE) recently launched their redesigned corporate website! The new corporate website was designed specifically with the marketer in mind. The company revamped not only the look, but the navigation and content presentation to give marketers[…]
Marketing to Engineers® 2020 Postponed Due to COVID-19 Outbreak
By mburns Marketing to Engineers Mar 17, 2020
With the recent news associated with COVID-19 (i.e. Coronavirus), CFE Media and Technology (CFE) regrets to inform that the 2020 Marketing to Engineers® event on April 27 in Chicago has been postponed. For everyone’s health and safety, as well as to practice the recommended social distancing, CFE has made the difficult but necessary decision to[…]