CFE Media LLC has announced an agreement with IEEE Spectrum to provide CFE Media’s ContentStream for Publishers® SaaS platform that will license and deliver IEEE Spectrum content to IEEE Spectrum customers.
IEEE Spectrum selected the automated ContentStream® platform to help address their customers’ growing needs to utilize high-value, relevant content assets to support their many content marketing initiatives. Licensing content that already has been developed allows IEEE Spectrumto build new and deeper relationships with customers while giving them immediate access to some of the best engineering content available.
“Given the ever increasing number of marketing channels, our customers are often challenged with finding or developing enough applicable, engaging content to support their website, social channels, e-newsletters and marketing automation needs,” said Jim Vick, IEEE Spectrum Publisher. “ContentStream® allows us to better service our customers’ evolving content requirements and at the same time leverage content assets that we’ve already developed.”
“IEEE Spectrum has an excellent reputation for award-winning content and has always been on the forefront of servicing customers,” said Steve Rourke, CFE Media LLC CEO. “Adding the ability to conveniently license, track, and monetize content assets will increase the value IEEE Spectrum is providing customers, and increase the exposure of their content. CFE Media is proud to be working with IEEE Spectrum.”
About CFE Media LLC: CFE Media develops, delivers and supports technology platforms for marketing professionals and for B2B publishers. CFE Media began in the publishing industry with top brands servicing engineers in manufacturing, commercial and industrial buildings, automation and control systems, and oil and gas markets. In 2013 CFE Media’s technology group successfully launched its first content marketing oriented technology platform “ContentStream®”. ContentStream® is a patent pending SaaS system that provides all the tools required for marketers to identify, select, download, license, utilize, optimize and track their favorite B2B publisher’s content.
About IEEE Spectrum: IEEE Spectrum is the flagship magazine and website of the IEEE, the world’s largest professional organization for the advancement of technology. Our charter is to keep 400,000 members informed about major trends and developments in technology, engineering, and science. Our blogs, news and features stories, videos and interactive infographics engage our visitors with clear explanations about emerging concepts and developments with details they can’t get elsewhere. IEEE Spectrum touches our members on every platform, whether they are reading the print editions, coming to the site directly on their desktop, tablet or Smartphone, through email newsletters or our digital facsimile edition, or following us via social networks like Facebook, Twitter and LinkedIn.
CFE Media LLC
Patrick Lynch, 630 571 4070 x2210
Director of ContentStream® Software
To read the full press release on Business Wire click HERE.