How to Manage an Email Database
Rick Ellis, Director of Audience Management & Data Protection
CFE Media and Technology
Take email list management seriously! Learn the must-do’s, what to avoid, and what to consider when preparing your lists for an email campaign in this eBook. The care and feeding of your email list is one of the most important parts of your marketing program. An engaged and updated list of email subscribers is the life-blood of successful marketing automation campaigns. Having a clean and up-to-date email list database takes effort, but will pay dividends throughout the lifecycle of all your marketing efforts.