CFE Media and Technology is dedicated to the mission of education for both our subscribers and for our marketing partners who are tasked with trying to market to engineers on a daily basis. During the Marketing to Engineers® Certification courses, CFE Media and Technology will present the latest research into topics such as content marketing, buyer’s journey content needs, inbound marketing strategies, marketing automation optimization, lead nurturing tactics, effective social media campaigns, search engine optimization, trade shows and industry events, and website design.

Each course includes videos, quizzes, and interactive content designed for a proven learning experience. Access the courses anywhere, anytime with a computer, tablet, or smartphone.

Part 1

This course includes topics such as most valuable content types, inbound marketing preferences, actionable advertising and more.

Part 2

This course includes topics such as the buying cycle, supplier preferences, website design and more.

Meet the Instructor

Patrick Lynch strives to collaborate with CFE Media and Technology’s marketing partners to help them build strategic and successful content marketing campaigns for their targeted engineers. By leveraging innovative software platforms such as ContentStream® and ContactStream®, Lynch helps customers build successful content marketing solutions that are powered by proprietary research from Marketing to Engineers® and industry-leading Software-as-a-Service (SaaS) technologies.