Our CFE Services® marketing division understands that today’s B2B marketers are challenged daily. Between executing increasing numbers of content marketing, lead generation, and marketing automation programs with limited time and resources, marketers sometimes find themselves neglecting strategic thinking and planning. Our CFE Services® team is dedicated to providing you with the support you need in these areas, making your job easier, and acting as the strategic partner that assists in your success. Our team of experts aren’t just easy to work with, they also have the target audiences, industry knowledge, marketing expertise, and necessary tools and resources required to quickly achieve your marketing goals.
Custom content development has never been more important than it is in today’s market. Buyers are turning to content first on their search for engaging subject matter that addresses their business needs, helps them identify the best solution, and accomplishes it in a way that is simple and easy to digest. Our CFE Services® team of custom content strategists will bring your company’s insights to life, positioning you as the top expert in your industry. Additionally, we’ll get that content in front of the right audience through the right channels, at the right time in the sales cycle. Together, we’ll make your custom content marketing program a success—and your company the go-to source of information for your market.
The sales process has changed and successful B2B marketers need new ways to reach buyers and get heard through the noise. This requires a lead generation program that keeps the buyers’ needs top of mind at every stage of the sales cycle–from planning, and content creation to campaign execution. Our CFE Services® experts provide innovative strategies and cost-effective ways to generate leads that grow your business. Our company has the expertise, target audiences, strategic tools, and access to resources that generate high-quality leads, and deliver them to you quickly.
To stay competitive, marketers need a modern approach to lead management, nurturing, and marketing automation. They need a process that will handle every lead effectively. To successfully reach today’s buyers, marketing automation tools are a must. There isn’t enough time in the day to manually engage every potential buyer, but marketing automation can easily reach the right buyers at the right time, at any stage in the buy cycle. Whether it’s a trigger campaign, a drip campaign or any other kind of automated journey, our CFE Services® team will make sure everything gets up and running smoothly. After launch, we’ll continue to evaluate journeys and identify ways to optimize performance.
The best marketing results come from research-based insights and data. We offer a number of research services including editorial, as well as the ability to create your own, custom research studies. The CFE Services® team leverages relationships with our qualified engineered subscribers and content experts in order to compile state-of-the-art research for your use. Whether it is brand awareness, new product feasibility, or product-category research, we will create the study that is right for you.
The CFE Services® team is comprised of experts in the areas of campaign planning and execution, post-campaign analysis, recommendations, and exploring multi-channel solutions that acquire new customers and strengthen relationships with current ones. Our process includes strategic segmentation to reach target audiences, implementing cost effective acquisition, reactivation, and retention programs, continually monitoring data quality, analyzing performance, and recommending program optimizations.
While B2B marketers continue to rate tradeshows and in-person events as some of their most effective tactics, there are still many companies who come back from these events wondering if the time and money spent was worth it. From show presence and generating awareness to engagement and onsite support, we can help you make the most of your investment by developing a clear event strategy that includes specific goals, execution, and follow-through on all post-event activities.