This newest survey—the seventh in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include trade show and industry event attendance, behavior, and expectations.
The full study will be presented on at the 2018 Marketing to Engineers® event in Chicago on Monday, April 16, at the Renaissance Chicago Downtown Hotel—1 West Upper Wacker Drive, Chicago, IL 60601. For more information on the event, and to register click HERE.
According to the study: Respondents attend four trade shows or industry events in an average year. Of the shows/events attended, 53% are trade shows, 32% are vendor events, and 15% are consultancy events.