Research

Marketing to Engineers® Research: Content Needs, Social Media Usage, & Supplier Relations

This survey—the eighth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include value of content sources, usage of social media, value of content types, and effective advertisements.

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Marketing to Engineers® Research: Trade Shows & Industry Events

This survey—the seventh in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include trade show and industry event attendance, behavior, and expectations.

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Marketing to Engineers® Research: The Buyer’s Journey: Content Needs & Ad Preferences

This survey—the sixth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include content usage during each phase of the buying/specifying process, engaging with suppliers, successful advertisement tactics, actions taken after viewing an advertisement, and concerns with data privacy.

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Marketing to Engineers® Research: Content Consumption, Advertisements, Mobile Devices/Applications & Data Privacy

This survey—the fifth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include content consumption now compared to 5 years ago, successful advertisement details, using mobile devices for work-related purposes, and concerns with data privacy.

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Marketing to Engineers® Research: Supplier/Vendor & Trade Publication Websites

In May and June 2015, CFE Media surveyed its collective audience of engineers about how they value supplier/vendor and trade publication websites as a content source. From previous studies, we know that engineers rely on various sources when making informed buying or specifying decisions, so for the Summer 2015 study we took a closer look at two specific information sources (supplier/vendor and trade publication websites) used by engineers.

This survey—the fourth in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include supplier/vendor and trade publication websites as valuable sources for information pertaining to purchasing or specifying engineering products, technologies, and services.

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Marketing to Engineers® Research: Webcasts & The Buyer’s Journey

In February 2015, CFE Media surveyed its collective audience of engineers about how they value webcasts as a content type, as well as their general purchasing or specifying behavior. From previous studies, we know that engineers rely on various types of readily available content in order to make informed buying or specifying decisions, so for the Spring 2015 study we delved deeper into one specific type of content (webcasts/webinars) used by engineers. We also asked engineers about their buying or specifying process, such as their role in the process; when they begin to research products, technologies, and services; and when they contact vendors.

This survey—the third in the Marketing to Engineers® series—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include webcasts/webinars as a valuable type of content and purchasing or specifying behavior related to engineering products, technologies, and services.

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