Eliminating much of the “grunt work” for marketers so we can spend our time on what matters most, marketing automation software likeHubSpot and MailChimp are and will continue to be an essential part of every marketer’s tool belt. Click Here to Read the Full Article.
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
You’ve heard the buzz about marketing automation and inbound marketing, but do you really grasp their full potential – and how they work together to drive revenue? Click Here to Read the Complete Article.
Business-to-business (B2B) marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research. The report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends—North America (PDF), is published by MarketingProfs and the Content […]