The one constant running through every content marketing program is content creation. Like many of us, you likely ask yourself, “What tactics should I use, and how can I execute them?“ If you are searching for tactical inspiration, look no further than our newest version of the Content Marketing Playbook: 24 Epic Ideas for Connecting with Your […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
What is one of the biggest differences between a content marketer who is effective and one who flails? A documented content marketing strategy. According to our annual content marketing research, those with a documented content marketing strategy are: Far more likely to consider themselves effective at content marketing Far less challenged with every aspect of content marketing […]
Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there were hacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site. Click Here to Read the Full […]
This eBook will examine the limitations of this rapidly growing field and lay out the groundwork for what will be needed to make marketing automation successful in the coming years. Click Here to Read the Full Article.
With Google’s recent announcement about Hummingbird, in a recent post, we gave you a short history lesson on the changes in Google’s algorithms over the years and how it affects your SEO efforts. Long story short: If you haven’t already been building a comprehensive content strategy, you should be! Click Here to Read the Full […]
The top contenders for the attention of social media marketers are clear — or are they? Click Here to Read the Full Article.