In July 2017, I wrote Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask. In it, I shared a stat from IBM’s THINK Marketing blog – “63% of consumers say they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant.” I think that thinking still […]
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Call-to-action buttons are everywhere. Yep, just like that big ol’ blue one below. It’s cause they work better than text links. But did you know some buttons attract more clicks than others? Read the Full Article Here.
If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing. One day we’re creating pillar pages and topic clusters to please the Google gods, and then the next, we’re overhauling our entire social strategy because another […]
As an email marketer, you may swear by your email software and be proud of your brand image, but your email list is arguably the most important thing you have. List building is critical, as your subscribers represent your potential. They’re your audience for new content, after all. Collectively, they represent a large portion (perhaps […]
Google Analytics is the primary measurement platform for millions of websites and digital marketing campaigns. Along with Google Search Console and other third-party measurement tools and platforms, Google Analytics provides insight into key metrics on your audience, organic search, paid search, social media, and website performance. While it is a given that Google Analytics is a part of our daily routines for […]