In our world, where everyone can claim to be anything, it is hard to find genuine thought leadership. The list contains some of the best and brightest minds on just about any marketing topic you desire—100+ genuine marketing thought leaders spanning a wide range of marketing disciplines. Two things make this list unique: First, it […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Marketing to Engineers® 2020 Join CFE Media for a day of education on marketing to engineers on Monday, April 27, 2020, in downtown Chicago for the annual Marketing to Engineers® event. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. Results of a new Marketing to Engineers® study will also […]
An e-book, a webinar, and a white paper are not content marketing. Ads are not content marketing. Social media posts are not content marketing. Marketing with content is not the same thing as content marketing. But what is the difference between content and content marketing? The answer is the publisher-like destination and the regular frequency of quality […]
What’s your favorite marketing blog? If you’re like your fellow marketers, your favorites offer succinct, clear, valuable, useful, and actionable articles. Those common themes came from the 50-plus responses received after we posed the question on the Content Marketing Institute’s Slack, Twitter, Facebook, and LinkedIn channels as well as a query on Help a Reporter Out. Nine blogs earned multiple nods (in […]
Marketing measurement and ROI. Heard of them? Yeah, I thought so. It’s kind of a thing right now. Without fail the most common question I get at workshops or advisory days with clients is “how are we going to show return on a content marketing investment?” That is the exact right question because content marketing […]
In July 2017, I wrote Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask. In it, I shared a stat from IBM’s THINK Marketing blog – “63% of consumers say they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant.” I think that thinking still […]