Case studies are essential for B2B audiences, however creating them can seem daunting—here’s some help to clear common story development roadblocks from research to publishing. The first line of my Godfrey blogger bio reads: “I love talking to engineers.” And why? Because, during three decades of B2B writing and content development, I’ve learned that engineers […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. But as you go through your daily content […]
Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy. To help, I’ve put together this expert roundup on the […]
In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10 years. But one thing that hasn’t? You don’t need to sweat every ranking factor. Some variables carry much more weight than others. If you just focus on the essentials, you can still […]
THIS IS YOUR EVENT! ENGINEERS THINK DIFFERENTLY. Here’s a gift for YOU this holiday season! Purchase your early bird ticket to the 2019 Marketing to Engineers® event in Chicago on 4/8/19. Early bird registration is only $299, but only until January 1st. REGISTER NOW! CFE Media is the world’s most foremost expert on how to market […]
A host of advances – like the internet of things, robotics, 3-D printing and data analytics – are converging in ways that will radically change both manufacturing. and marketing. What an exciting time to be in manufacturing. The Internet of Things, of course, is getting the most publicity. But a host of additional advances – […]