A host of advances – like the internet of things, robotics, 3-D printing and data analytics – are converging in ways that will radically change both manufacturing. and marketing. What an exciting time to be in manufacturing. The Internet of Things, of course, is getting the most publicity. But a host of additional advances – […]
Marketing to Engineers®
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Clear return on investment (ROI) reporting within a marketing department has been almost as elusive as a unicorn in a forest, and almost as difficult as tracking the fabled Holy Grail! Marketing departments don’t provide detailed ROI statements! Or do they? On a weekly, if not daily, basis, marketing departments across all kinds of businesses […]
As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the copy on the ads […]
LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature. The rebuilding of LinkedIn company pages comes with a rebranding as well, now known simply as “LinkedIn Pages.” A series of new features will soon be rolled out to LinkedIn Pages designed to help businesses better communicate with their […]
The topic of “how to fix marketing” has been discussed at such length for so long that it follows not a rutted road but a canyon. The same ground is repeatedly reconsidered from multiple angles. The discussion today centers on how to optimize marketing ROI. But that isn’t the real issue. The real issue is […]
Contents Step 1: Set social media marketing goals that align to business objectives Step 2: Learn everything you can about your audience Step 3: Research the competition Step 4: Conduct a social media audit Step 5: Set up accounts and improve existing profiles Step 6: Find inspiration Step 7: Create a social media content calendar […]