Getting into the head of an engineer is a top-of-mind task for B2B marketers. Because the engineer’s mindset is different from other influencers in the buying process B2B practitioners often fail to grasp the engineering mentality. These misconceptions often lead to communication problems — and wasted marketing budgets. Getting into the head of an engineer […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Since 2012, Marketing to Engineers® has become an industry leader in its namesake. Now, the brand has expanded from the annual live event and lunch and learns with the introduction of the Marketing to Engineers® Institute. The Marketing to Engineers® Institute is a brand-new online masterclass program offered by CFE Media and Technology. The program […]
If you were to guess the top challenge facing content marketers working in the manufacturing industry in 2020, you’d likely get it wrong. It’s not communicating complex ideas in a digestible way. Nor is it getting access to experts to explain these complicated concepts. The top challenge in manufacturing is one content marketers in many […]
While the adoption of the IoT has been slower than some may have expected, material handling is increasingly a focus. In fact, the Connected Warehouse is here — and getting stronger every day. The Internet of Things (IoT) is a popular topic throughout industrial America and for good reason. The Combined Annual Growth Rate (CAGR) […]
The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. In previous articles I’ve talked about […]
Welcome to our next installment of Industry Spotlights, where we delve into trends in the specific industries we serve and share what B2B marketers need to know about how trends could impact marketing strategies. As director of strategy at Godfrey, I spend part of my day diving into the trends and challenges that affect our […]