Welcome to our next installment of Industry Spotlights, where we delve into trends in the specific industries we serve and share what B2B marketers need to know about how trends could impact marketing strategies. As director of strategy at Godfrey, I spend part of my day diving into the trends and challenges that affect our […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Social media permeates people’s lives—at work as well as at home—like never before, and savvy marketers know that a sound social media strategy is a key element in a successful integrated marketing program. In this eBook, we’ll shed light on some of the ways engineers use social media and identify the best ways to connect […]
Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s one of those mantras you’ve heard being chanted again and again throughout every corner of the industry until you simply can’t help but accept it as truth. It really is […]
In introducing LinkedIn’s recent B2B marketing trends for the contrarian marketer series, Peter Weinberg shared an interesting thought about following trends too closely: “If your marketing strategy is based on consensus opinion — even if that consensus opinion is right — you’re destined to fail. If your competitors are doing exactly what you are doing, then you have no […]
Go into your next video planning session with an understanding of the elements involved in producing effective video content. Companies are doing more with video than ever. Our clients continue trying to keep up with the demand for video, and that comes with the challenge of understanding what’s involved in the production—and how much it […]
When the end of a quarter arrives, do you have more questions than answers about your content marketing program? Why is that infographic still not done? Why did our month-over-month blog readership drop? Why does the team seem less productive? Why isn’t management more supportive of our content marketing? The unifying answer revolves around one […]