If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing. One day we’re creating pillar pages and topic clusters to please the Google gods, and then the next, we’re overhauling our entire social strategy because another […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
As an email marketer, you may swear by your email software and be proud of your brand image, but your email list is arguably the most important thing you have. List building is critical, as your subscribers represent your potential. They’re your audience for new content, after all. Collectively, they represent a large portion (perhaps […]
Google Analytics is the primary measurement platform for millions of websites and digital marketing campaigns. Along with Google Search Console and other third-party measurement tools and platforms, Google Analytics provides insight into key metrics on your audience, organic search, paid search, social media, and website performance. While it is a given that Google Analytics is a part of our daily routines for […]
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts. We estimate that nearly nine in 10 US B2B marketers will use digital content marketing this year. But a study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only […]
Can a strategic plan truly yield bottom-line results? Or is it just a waste of time? The answer to both questions can be yes. It’s critical to plan for success. More importantly, there are steps to follow to make it happen. Most businesses don’t do any strategic planning. And, of the ones who do, most […]