The topic of “how to fix marketing” has been discussed at such length for so long that it follows not a rutted road but a canyon. The same ground is repeatedly reconsidered from multiple angles. The discussion today centers on how to optimize marketing ROI. But that isn’t the real issue. The real issue is […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Contents Step 1: Set social media marketing goals that align to business objectives Step 2: Learn everything you can about your audience Step 3: Research the competition Step 4: Conduct a social media audit Step 5: Set up accounts and improve existing profiles Step 6: Find inspiration Step 7: Create a social media content calendar […]
Search is one of the most vital – and misunderstood – components of a content distribution strategy. The ongoing algorithm shifts initiated by the search engines make it hard to be confident that you’re doing everything you can to optimize content performance. As part of CMI’s new Mastering Content Marketing video series, we asked Courtney Cox Wakefield, digital […]
Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with business units or product marketing, generates many content pieces and customizes them to satisfy various marketing channels. Sales, in a way, can be treated as another marketing channel. Marketers […]
When budget planning for the upcoming fiscal year, SEO should be a big item on the consideration list to support your B2B marketing strategy. It’s one marketing channel that executives typically tend to overlook because they perceive their brand ranks well in organic search, and SEO is driving traffic. However, the reality is that without […]
NewsCred Content Strategists often scout experienced journalists to support clients’ marketing programs, particularly in niche or highly technical topic areas. Supporting journalism is baked into NewsCred’s DNA — the company’s first iteration actually helped crowdsource quality, credible news. “Brands have found that well-trained, experienced, professional journalists know how to tell a story well, write clean […]