Marketing to Engineers® Certification Course

In the the CFE Media Continuing Education for Marketers course, you will learn how to market to engineers in the industrial, manufacturing, and commercial construction marketplaces.

CFE Media’s Marketing to Engineers® program provides B2B marketers with the latest research and information on how to market to engineers effectively. With research from more than 6,000 engineers over six different research studies, CFE Media is the foremost expert on the marketing preferences for specifying, industrial, and automation engineers.

CFE Media is dedicated to the mission of education for both our subscribers and for our marketing partners who are tasked with trying to market to engineers on a daily basis. During the CFE Media Marketing to Engineers® Certification Course, CFE Media will present the latest research into topics such as content marketing, buyer’s journey content needs, inbound marketing strategies, marketing automation optimization, lead nurturing tactics, effective social media campaigns, and search engine optimization.

By the end of the Marketing to Engineers® Certification Course, participants will have a greater understanding of the marketing preferences for engineers, along with an arsenal of tactics and best practices to effectively market to engineers in the industrial, manufacturing, and commercial construction marketplaces.

Marketing to Engineers Certification Course:

  • Most Valuable Content Types & Sources
  • Buyer’s Journey Content Needs
  • Social Media Usage & Preferences
  • Inbound Marketing Preferences
  • Content Consumption & Search Engine Behavior
  • Buyer’s Journey Behavior
  • Lead Generative Content & Data Privacy
  • Actionable Advertising

Upon completing and passing the course, each registrant will receive a certificate of completion.

What’s Included: 

  • Access your courses anytime, anywhere, with a computer, tablet or smartphone
  • Videos, quizzes and interactive content designed for a proven learning experience
  • Unlimited access. Take your courses at your time and pace

Meet the Instructor: Patrick Lynch

Patrick Lynch strives to collaborate with CFE Media’s marketing partners to help them build strategic and successful content marketing campaigns for their targeted engineers. By leveraging innovative software platforms such as ContentStream® and ContactStream®, Lynch helps customers build successful content marketing solutions that are powered by proprietary research from Marketing to Engineers® and industry-leading Software-as-a-Service (SaaS) technologies.

REGISTER NOW! The first registrants can take the course for free by using the promo code: “FIRST30.”