Smart marketers know that generating leads requires a host of tools – webinars, email campaigns, white papers, and more. After all, effective marketing is never a one-size-fits-all strategy. They also know that not all leads are good leads, and not all good leads are necessarily ready to buy. So, keeping those top prospects engaged is as important as acquiring them in the first place.
In this eBook, we’ll explore a variety of lead generation and lead nurturing tactics to determine the most effective methods for not just engaging engineers, but keeping them engaged throughout an oftentimes complex and lengthy buying cycle.
The Importance of Lead Generation and Lead Nurturing
On the most basic level, it’s as true as it ever was – the more leads you generate, the more sales you close. But just as important is nurturing those leads in order to minimize attrition and
strengthen prospective customer relationships.
The buying process is complicated, and it requires a concerted, comprehensive, and strategic lead generation/nurturing program by suppliers to crack the code. Marketers need to be able to cut through the clutter in order to get noticed, understood, and remembered – with the ultimate goal of building a long-term, mutually valuable relationship with buyers (and, by proxy, everyone involved in the purchase decision-making process).