GDPR: ONE YEAR LATER & EMAIL IS IN GOOD SHAPE!

A year ago, and email in Europe was in turmoil. The May 25th deadline for the new General Data Protection Regulations (GDPR) had finally arrived, and many email programs were frantically trying to get out their privacy policy updates, or their re-permissioning emails (or both!) in time. Overwhelmed by volume, many consumers simply chose to do nothing, secure in the knowledge it would soon end. It was the email apocalypse, which I later wrote about in a DMA blog post.

However, some forward thinkers were already considering GDPR in a more optimistic light. An article from Information Age predicted, “GDPR is the perfect opportunity for businesses to rethink their approach to data and the enhanced customer relationships and experiences it allows”.

Read the Full Article Here.

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