Marketing to Engineers® 2017 – Speeding the Buyer’s Journey with Marketing Automation and Content

Speeding the Buyer’s Journey with Marketing Automation and Content: Dan Hirsh, Partner, MediaSolve Group

Many companies spend time and marketing dollars themselves, their products and sales cycle. We’ll discuss the advantages of flipping that equation to explore the Buyer’s Journey and power of content.

Learning Objectives:

  • Learn to speak the language of your engineer customer.
  • Understand the challenges that slow your prospects’ progress on their Buyer’s Journey.
  • Leverage the tools that can provide a marketing advantage.