Marketing to Engineers® 2016 – Increasing Lead Quality & Quantity: Yes, you can have it all!

Increasing Lead Quality & Quantity: Yes, you can have it all!: Steve Krull, Founder and CEO, Be Found Online

Join Steve Krull, BFO’s CEO and Co-Founder, as he explains how to maximize lead generation investments using Marketing Automation as the centerpiece. In short, the challenge is to unite multiple digital marketing channels into one beefy lead generation system. Emphasis will be on Content and Paid Media channels as Steve expands upon the fresh ideas he brought to light during BFO & CFE Media’s recent webcast.

  • Define what’s within each of the three pieces of your beefy lead generation system’s funnel: Awareness, Consideration, Decision.
  • Learn how to unite channel strategies into one strong lead generation system.
  • Be sure your new lead generation ideas are on track for success as Steve reveals the three most common pitfalls to steer clear of.