Marketing to Engineers® 2016 – Combining Content and Tech to Build a Lead Generation Machine

Combining Content and Tech to Build a Lead Generation Machine: Dean Arvanitis, Director, Marketing & Product Management, Rittal and Joel Goldstein, President, Goldstein Group Communications

  • What content works.
  • How to do advertising that works.
  • How to execute marketing automation tools.
  • How to build a website that truly performs.
  • How to build the analytics to measure marketing ROI.