Marketing to Engineers® 2016 – 2016 Advertising & Marketing Spend & Trends

2016 Advertising & Marketing Spend & Trends: Michael Balsam, VP & Lead Analyst, Outsell

  • Marketers and sales organizations are in a position to leverage data to tailor solutions specific to company size, industry and generational preferences
  • Content marketing is alive and well
  • Over digitalization has spurred the growth of face to face events as advertisers work to build trusted relationships with their customers and prospects
  • Longstanding marketer pain points clustered around analytics skills are subsiding.