Marketing to Engineers® 2015 – Results of the latest Marketing to Engineers® Research

Session 1: Results of the latest Marketing to Engineers® Research

Speaker:
Patrick Lynch, Director of Marketing to Engineers, CFE Media

Key Takeaways:

Results from the latest Marketing to Engineers® Research:

  • New Survey Data: Engineers’ Preferences for eNewsletters, Blogs, and Online Lead Forms
  • New Survey Data: Findings for Effective Content Marketing to Engineers®
  • Engineers’ Preferences for Webcasts and Content Needs along the Buyers Journey