Session 3: Meeting Engineers along the Buyer’s Journey
Speaker: Dan Staresinic, Vice President of Marketing and Communications, Process Industries & Drives, Siemens Industry Inc.
By now most marketers understand that every B2B buyer is on a journey, usually as part of a team that is tasked to make the best technology buying decision for their company. What happens when one or more of the buyers are Engineers? How do concepts like personas, demand type, conversion and content mapping fit together for marketers who want to help these engineers to buy from them?
About the Speaker and Company
Dan Staresinic is vice president of marketing/communications for the process industries division of Siemens in the US. His business partners with customers to help them achieve greater control and confidence in their manufacturing operations. This is accomplished through advanced manufacturing applications in electrification, automation, software and services. A chemical engineer by degree, Dan began his career in manufacturing operations, supply chain management and new product launch roles with Procter & Gamble, PepsiCo and Motorola. He transitioned to consulting, marketing and sales with Commerce One, Deloitte, and a PLM software firm (UGS) that was acquired by Siemens in 2007.
Dan’s role at Siemens is focused on helping one of the world’s great industrial products companies to also be a great B2B marketing and sales organization.