Session 6: Integrated Marketing: The Drive for Measurable Results
Speaker: Rich Thompson, Vice President of Marketing, ITW Welding North America
- Why an Integrated Approach is vital to your brand message and business in our world today
- How Brand Consistency benefits from it
- The importance of testing to understand where your audience is and isn’t and how that makes this all work
- Why Integrated Marketing creates the critical avenues to lead to purchase
About the Speaker and Company
Rich Thompson currently serves as Vice President of Marketing, ITW Welding North America, where he has strategic responsibility for key brands such as Miller(R) and Hobart(R) in the company’s welding portfolio. Mr. Thompson has over 25 years of progressive strategic marketing, brand building, product commercialization and general business management experience on both the B2B and B2C spaces. Before his current role at ITW, he led strategic brand marketing for the Teflon(R) brand for DuPont, as well in several senior level marketing positions for Newell Rubbermaid at one of their largest divisions. His work in marketing and branding has been recognized by Advertising Age magazine, being named to their prestigious “Marketing 100” list, the American Marketing Association with their Gold EDISON Award, and a recent 2014 American Advertising Association Award for Integrated Marketing for Miller’s WE BUILD campaign. A patented inventor, he has commercialized numerous successful new products in-market and is known for bringing to his employers a fact-based approach to branding and overall business strategies.