Marketing to Engineers® 2014 – Creating an Integrated Marketing Campaign for Impact and Results

Session 3: Creating an Integrated Marketing Campaign for Impact and Results

Speaker: Maryanne Steidinger, Schneider Electric-Invensys

Key Takeaways:

    • What is an integrated marketing campaign?
    • What are the foundational elements that must be addressed?
    • How do you know you’ve succeeded?

About the Speaker and Company

Maryanne has been with Schneider Electric|Invensys since October 2008, initially working with the Wonderware division as their MES (Manufacturing Execution Systems)/EMI (Enterprise Manufacturing Intelligence) Marketing Programs Manager. She now is responsible for the Wonderware and Avantis brands for Enterprise Asset Management; Operations/Execution and Information Software in a product marketing role.

Maryanne’s background includes over 25 years in industrial automation, working for leading automation providers in sales, MES Marketing and Partner/Alliance Management, and leadership positions in marketing, business development and partner management. A native Californian, Maryanne received her BA and MA degrees respectively in Psychology and Marketing Management from Sonoma State University. She is a past chair, and current Americas Board member, of MESA International.