Marketing to Engineers® 2013 – Website Design: Search Marketing Best Practices

Speaker: Steve Krull, Fouder and CEO, at Be Found Online

Key Takeaways:

  • Why Content is (still) King
  • Aligning navigation with user intent, and using research to influence what you think
  • Designing with content in mind

About the Speaker and Company

Steve founded The Krull Group in 2006 after several years of managing web sites and search marketing campaigns for ConsumerGuide.com and HowStuffWorks.com. Today at Be Found Online, Steve and the team manage search marketing, SEO and reputation management programs for a variety of business to business (B2B) and business-to-consumer (B2C) clients. A Chicago native, Steve lives in the city with his wife and kids and is an avid Cubs fan and Little League coach.