Marketing to Engineers® 2013 – Content Marketing Strategy: Giving Away Your Secret Sauce

Speaker: Joe Pulizzi, Speaker and Strategist for content marketing and founder of, Content Marketing Institute

Key Takeaways:

  • The latest in content marketing research
  • How B2B companies and those that target engineers can leverage content marketing to find and retain more customers
  • Great content marketing examples in action

About the Speaker and Company

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute (a division of Z Squared Media, a 2012 Inc 500 Company), which includes the largest in-person content marketing event, Content Marketing World as well as Chief Content Officer magazine, the leading magazine for content marketers. Joe is also co-author of Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.

Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange.