Marketing to Engineers® 2013 – Best Practices for Marketing to Engineers

Speaker: Alicia DuBay, Product Group Manager for Safety, at ABB’s Process Automation Division

Key Takeaways:

  • The challenges of marketing to engineers
  • What today’s successful integrated marketing campaign looks like
  • Case study: A campaign that worked well for ABB

About the Speaker and Company

Alicia DuBay is currently Product Group Manager for Safety for ABB’s Process Automation Division and is responsible for ABB’s Global Safety System business. Alicia has spent her 25+ year career in the process industries in roles spanning sales support, sales, project engineering / management, business development, global marketing and product management. A few years after joining ABB in 1998 as an account manager for Safety Systems in Houston, she moved to the product side of the business, focusing on marketing for ABB’s System 800xA extended automation system. In this role, she began working with social media and marketing tactics geared towards engineers. This focus has continued in her return to the safety business. Alicia has a BSEE from Valparaiso University and is currently located in Wickliffe, Ohio.

Session 3 – Slides