Marketing to Engineers® 2012 – Social Media in a B-to-B World, Part 1

Session: Social Media in a B-to-B World, Part 1

Speaker: Steve Krull, Founder of Be Found Online

Key Takeaways:

  • What is social media?: Busting social myths
  • Putting the right social media strategy into context
  • Implementation: Putting Strategy into Action

About the Speaker and Company After several years working across a variety of clients and industries together, Steve Krull launched Be Found Online with business partner Dan Golden. As a rule, Steve likes to foster a customer-first mind-set and believes that Be Found’s philosophy of strong customer service coupled with a high Online Marketing IQ is a great fit for clients. Today Be Found Online enjoys providing online marketing support for a wide variety of businesses, ranging from Local and SMBs to Fortune 500 and international companies. When he is not thinking about the online space, he likes to do most anything outdoors, ride his bike, support Autism causes, chase his kids, play ball or take in a Cubs game.