Marketing to Engineers® 2019 Join CFE Media for a day of education on marketing to engineers on Monday, April 8, 2019, in downtown Chicago for the annual Marketing to Engineers® event. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. Results of a new Marketing to Engineers® study will also be […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Afternoon Engineers Panel Cory Abramowicz, PE, HBDP, LEED AP – Associate, Environmental Systems Design Yogesh Prasad Balajee – Senior Controls Engineer, Puratos Louis DeAlba – Electrical Designer and Revit Administrator, Primera Engineers Becca Delaney, PE, LEED-AP BD+C – Associate, Skidmore, Owings & Merrill LLP Brendon Russ – Reliability Engineer, Southern Gardens Citrus
Leverage Your Brand Identity to Improve Efficiency and Customer Success: Richard Carvill, Brand Marketer, True Vine Marketing Communications Many organizations are getting less than fair value for their products and services because of indistinct and undifferentiated brand positioning. However, when these same organizations give proper care and attention to their brand, marketing efficiency and effectiveness […]
Customer Research: Creating Customer-Centric Marketing Programs to Drive Business Results: Jane Sidebottom, President, Applied Marketing Knowledge The challenge: How to collect and use research to drive successful, customer-centric product/services development, marketing and sales programs. This presentation will offer attendees the opportunity to learn how to put together a research program that will: Equip their marketing […]
Building Audience Personas that Work for You: Leslie Maynes, Public Relations Director, Two Rivers Marketing A large part of today’s marketing efforts in this fragmented marketing world is the development of content, whether it’s informative, educational, entertaining, selling and hopefully shareable. Personas are a cornerstone not just for an excellent content strategy, but also for […]
A New Class of Buyers for Industry 4.0: Jennifer Leigh Brown, Executive Planning Director, Godfrey and Alison Fetterman, Account Group Manager, Godfrey You can’t just market to engineers anymore. The Industrial Internet of Things (lloT) is rapidly transforming the manufacturing landscape. Today’s buyer might be a machine operator, a process engineer or a VP of […]