A host of advances – like the internet of things, robotics, 3-D printing and data analytics – are converging in ways that will radically change both manufacturing. and marketing. What an exciting time to be in manufacturing. The Internet of Things, of course, is getting the most publicity. But a host of additional advances – […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Clear return on investment (ROI) reporting within a marketing department has been almost as elusive as a unicorn in a forest, and almost as difficult as tracking the fabled Holy Grail! Marketing departments don’t provide detailed ROI statements! Or do they? On a weekly, if not daily, basis, marketing departments across all kinds of businesses […]
The topic of “how to fix marketing” has been discussed at such length for so long that it follows not a rutted road but a canyon. The same ground is repeatedly reconsidered from multiple angles. The discussion today centers on how to optimize marketing ROI. But that isn’t the real issue. The real issue is […]
For the B2B marketer, successful ROI reporting can feel like an uphill battle. Learn simple steps you can take today to begin to prove the value of marketing programs and defend budgets, even amid cutbacks. Marketing Directors Often Struggle to Capture Metrics That Prove ROI According to a recent Godfrey survey, the top two initiatives […]
The Marketing to Engineers® Trade Shows and Industry Events study—was designed to target the average engineer in order learn about how they find, use, and engage with content that helps them better do their job. Specific topics for this installment include trade show and industry event attendance, behavior, and expectations. According to the study: The […]
Introducing Our FREE New Marketing to Engineers® eBook Series—Part One: Marketing to Engineers® with Your Website. It’s no surprise that engineers have their quirks and preferences, some of which make them difficult to market to. And in this day in age, marketers are asked to do more than ever to get their message out! To help alleviate […]