CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Introducing Our FREE New Marketing to Engineers® eBook Series—Part One: Marketing to Engineers® with Your Website. It’s no surprise that engineers have their quirks and preferences, some of which make them difficult to market to. And in this day in age, marketers are asked to do more than ever to get their message out! To help alleviate […]
In many respects, millennials are like their older, more experienced engineering colleagues: smart, hardworking, ambitious problem-solvers. But in other ways, millennials set themselves apart, and not just in the ways you may have read about previously. New research from IEEE GlobalSpec Media Solutions—“The Pulse of Engineering”—included exclusive analysis about millennials, which are generally considered born […]
Ask any content marketer about their strategy, and chances are, there’s a funnel involved. The visual is ubiquitous for both B2B and B2C brands in nearly every industry, and it’s no wonder; the funnel is a simple way to illustrate a much more complicated process of moving an audience from awareness to engagement to conversion. Yet, […]
Over the last few years, we’ve seen a shift in the email deliverability landscape. Major mailbox providers, like Gmail, have incorporated subscriber engagement factors into their filtering algorithms, making the sorting process much more dynamic (and challenging to navigate). While retailers have been closely watching subscriber engagement as a key success metric for many years, […]
“Hyper-personalization.” “Hyper-connectivity.” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. While digital marketing through an ever-growing number of […]
How to measure ROI is a common question we get from our clients. The answer to this question can differ for each client based on their priority key performance indicators (KPIs), but a similar process can be followed to illustrate the value regardless of the industry you are in (lead generation, e-commerce, etc.). 5 Steps […]
