In our world, where everyone can claim to be anything, it is hard to find genuine thought leadership. The list contains some of the best and brightest minds on just about any marketing topic you desire—100+ genuine marketing thought leaders spanning a wide range of marketing disciplines. Two things make this list unique: First, it […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
What’s your favorite marketing blog? If you’re like your fellow marketers, your favorites offer succinct, clear, valuable, useful, and actionable articles. Those common themes came from the 50-plus responses received after we posed the question on the Content Marketing Institute’s Slack, Twitter, Facebook, and LinkedIn channels as well as a query on Help a Reporter Out. Nine blogs earned multiple nods (in […]
In July 2017, I wrote Hacking Your Buyer Personas: The Only 3 Questions You Need to Ask. In it, I shared a stat from IBM’s THINK Marketing blog – “63% of consumers say they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant.” I think that thinking still […]
Can a strategic plan truly yield bottom-line results? Or is it just a waste of time? The answer to both questions can be yes. It’s critical to plan for success. More importantly, there are steps to follow to make it happen. Most businesses don’t do any strategic planning. And, of the ones who do, most […]
We asked 63 marketers about their favorite content marketing tools. The result: 38 tools that help you create, source, publish, promote, and measure content. There are a lot of content marketing tools to choose from, but which are the best? Which content marketing tools make your job easier with automation, help you come up with […]