Marketing to Engineers® Event CountdownCountdown THE CLOCK IS TICKING! Do you Market to Engineers? Register NOW and join CFE Media for a day of education on marketing to engineers on Monday, April 8, 2019, in downtown Chicago for the annual Marketing to Engineers® event! Advanced registration rates are still available, but won’t last long! Don’t […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Introducing Part One of our NEW How-To eBook Series—Presented by CFE Media and Technology How to Manage an Email Database Rick Ellis, Director of Audience Management & Data Protection CFE Media and Technology Take email list management seriously! Learn the must-do’s, what to avoid, and what to consider when preparing your lists for an email campaign […]
Case studies are essential for B2B audiences, however creating them can seem daunting—here’s some help to clear common story development roadblocks from research to publishing. The first line of my Godfrey blogger bio reads: “I love talking to engineers.” And why? Because, during three decades of B2B writing and content development, I’ve learned that engineers […]
A host of advances – like the internet of things, robotics, 3-D printing and data analytics – are converging in ways that will radically change both manufacturing. and marketing. What an exciting time to be in manufacturing. The Internet of Things, of course, is getting the most publicity. But a host of additional advances – […]
Clear return on investment (ROI) reporting within a marketing department has been almost as elusive as a unicorn in a forest, and almost as difficult as tracking the fabled Holy Grail! Marketing departments don’t provide detailed ROI statements! Or do they? On a weekly, if not daily, basis, marketing departments across all kinds of businesses […]
The topic of “how to fix marketing” has been discussed at such length for so long that it follows not a rutted road but a canyon. The same ground is repeatedly reconsidered from multiple angles. The discussion today centers on how to optimize marketing ROI. But that isn’t the real issue. The real issue is […]