This post is packed with examples, questions to ask of your organization and tips to get started. Have you ever been on a website searching for a specific item only to see it being advertised on one of your social media accounts? Or, perhaps you’ve received an email advertising a product that you’re interested in, […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
A single resource capturing everything you need to know about how Industry 4.0 and marketing communications meet. By most reasonable estimates, the global IIoT market is likely to reach a trillion dollars by the end of 2025. Marketers like you have been tasked with helping your companies capture a portion of this market – and […]
Here we share a few of the lessons we have learned that help set the foundation for successful global B2B marketing efforts. B2B Marketers are faced with plenty of challenges. When you add responsibilities for global marketing to the mix, complexity increases. At Godfrey, we have helped many companies tackle the difficult task of developing […]
Getting into the head of an engineer is a top-of-mind task for B2B marketers. Because the engineer’s mindset is different from other influencers in the buying process B2B practitioners often fail to grasp the engineering mentality. These misconceptions often lead to communication problems — and wasted marketing budgets. Getting into the head of an engineer […]
While the adoption of the IoT has been slower than some may have expected, material handling is increasingly a focus. In fact, the Connected Warehouse is here — and getting stronger every day. The Internet of Things (IoT) is a popular topic throughout industrial America and for good reason. The Combined Annual Growth Rate (CAGR) […]
Welcome to our next installment of Industry Spotlights, where we delve into trends in the specific industries we serve and share what B2B marketers need to know about how trends could impact marketing strategies. As director of strategy at Godfrey, I spend part of my day diving into the trends and challenges that affect our […]