In the the CFE Media Continuing Education for Marketers course, you will learn how to market to engineers in the industrial, manufacturing, and commercial construction marketplaces. CFE Media is dedicated to the mission of education for both our subscribers and for our marketing partners who are tasked with trying to market to engineers on a […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
An effective content marketing strategy must include a social media distribution plan. Social media allows brands to tell stories and connect with customers on a deeper and more intimate level. In addition, brands can use social media to regularly engage users and drive them to their content hubs, or toward higher-value actions, like visiting a […]
Trying to find the optimal times and days for your social media posts can be a difficult challenge. It requires months of testing. You have to make an effort to post at different times each day for each social media account, while tediously recording your results. There are tools out there that make this process […]
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the engineering […]
It’s no secret that visual content is an important part of a successful social media campaign. After all, Tweets with images get 150% more retweets on average than their image-less counterparts and infographics are shared three times more often than any other visual content. It’s becoming more and more clear that your team needs to embrace visual media to […]
During the CFE Media Marketing to Engineers®Certification Course, CFE Media will present the latest research into topics such as content marketing, buyer’s journey content needs, inbound marketing strategies, marketing automation optimization, lead nurturing tactics, effective social media campaigns, and search engine optimization. By the end of the Marketing to Engineers® Certification Course, participants will have a […]