As a supplier to the industry, developing productive relationships with customers and prospects has never been easier than it is today. It has also never come with more challenges. The easy bit: You have more access to content and means for communication than ever before. The hard bit: Your customers and prospects have more access […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Since 2012, Marketing to Engineers® has become an industry leader in its namesake. Now, the brand has expanded from the annual live event and lunch and learns with the introduction of the Marketing to Engineers® Institute. The Marketing to Engineers® Institute is a brand-new online masterclass program offered by CFE Media and Technology. The program […]
Social media permeates people’s lives—at work as well as at home—like never before, and savvy marketers know that a sound social media strategy is a key element in a successful integrated marketing program. In this eBook, we’ll shed light on some of the ways engineers use social media and identify the best ways to connect […]
LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature. The rebuilding of LinkedIn company pages comes with a rebranding as well, now known simply as “LinkedIn Pages.” A series of new features will soon be rolled out to LinkedIn Pages designed to help businesses better communicate with their […]
Contents Step 1: Set social media marketing goals that align to business objectives Step 2: Learn everything you can about your audience Step 3: Research the competition Step 4: Conduct a social media audit Step 5: Set up accounts and improve existing profiles Step 6: Find inspiration Step 7: Create a social media content calendar […]
THIS IS YOUR EVENT! ENGINEERS THINK DIFFERENTLY. REGISTER NOW FOR ONLY $299! CFE Media is the world’s most foremost expert on how to market to engineers, and educates its marketing partners about the engineering community’s content consumption needs better than any B2B media group in the market. CFE Media provides real solutions to four key engineer […]