When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Because your website is often your first line of communication with a lead, make sure that your website contains numerous targeted CTAs, speaking to […]
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Adopting a successful mobile SEO strategy in 2014 will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their […]
Top picks for international marketing events in 2014: February TFM&A (Technology For Marketing & Advertising) (February 25-26) – London, UK ContentTECH (February 26) – Virtual Event March The Big Rethink 2014 (March 18) – London, UK Ad-Tech (March 18-19) – Sydney, Australia Digital Cream London (March 26) – London, UK Social Media World Forum (March 31-April 1) – London, UK Content […]
You’ve just made it back after the holidays and don’t have any plans to be out of the office for the next few months, right? Wrong. Conferences are perfect opportunities for lead generation, idea sharing, and networking. You don’t go for the swag, you go for the business. Start checking airfares and marking your calendars again, here […]