If you’ve ever spent time with a fisherman, you know just how willing they are to talk about fishing. How they can wax poetic about the techniques of their trade in intricate, seemingly endless, detail. It’s like that old saying goes: “Give a man a fish, and you feed him for a day. Teach a man to […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
In the the CFE Media Continuing Education for Marketers course, you will learn how to market to engineers in the industrial, manufacturing, and commercial construction marketplaces. CFE Media is dedicated to the mission of education for both our subscribers and for our marketing partners who are tasked with trying to market to engineers on a […]
Studies show that 70 percent of new business can come from prospects that are in the early stages of their buy cycles when they first come in contact with your company, but are not yet ready to engage with sales or make a purchase decision. We call these longer-term prospects nurture-ready contacts. One definition of nurture […]
Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions […]
For many of us, content marketing consists of a ‘throw-everything-against-the-wall-and-see-what-sticks’ strategy. I have spent countless hours, days—even weeks creating content that just failed. In fact, I even plotted every piece of content Curata has ever created in order to analyze how successful every item has been. This chart includes content types such as blog posts, […]
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. One of the ways we implement educational opportunities with our partners is through in-person and online events. The Marketing to Engineers® seminar features industry experts presenting tips for successful marketing tactics and the latest trends relevant to the engineering […]