THIS IS YOUR EVENT! ENGINEERS THINK DIFFERENTLY. REGISTER NOW FOR ONLY $299! CFE Media is the world’s most foremost expert on how to market to engineers, and educates its marketing partners about the engineering community’s content consumption needs better than any B2B media group in the market. CFE Media provides real solutions to four key engineer […]
Marketing to Engineers®
CFE Media is dedicated to the mission of education for both our subscribers and our marketing partners. The Marketing to Engineers® resource site provides marketers with the latest research and information on content marketing strategies, marketing automation, effective social media campaigns, search engine optimization, and information on Marketing to Engineers® research, webcasts and in-person events.
Create Better Emails—FREE Download: Marketing to Engineers® with Your Emails Ebook No one likes receiving unnecessary mail in their inbox, and engineers are no different. 61% of engineers say that the main reason they unsubscribe from an email is that it’s not helpful, relevant, or interesting.* Email campaigns are sometimes more complex than they seem, […]
If you’ve ever spent time with a fisherman, you know just how willing they are to talk about fishing. How they can wax poetic about the techniques of their trade in intricate, seemingly endless, detail. It’s like that old saying goes: “Give a man a fish, and you feed him for a day. Teach a man to […]
In the the CFE Media Continuing Education for Marketers course, you will learn how to market to engineers in the industrial, manufacturing, and commercial construction marketplaces. CFE Media is dedicated to the mission of education for both our subscribers and for our marketing partners who are tasked with trying to market to engineers on a […]
Studies show that 70 percent of new business can come from prospects that are in the early stages of their buy cycles when they first come in contact with your company, but are not yet ready to engage with sales or make a purchase decision. We call these longer-term prospects nurture-ready contacts. One definition of nurture […]
Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions […]